trade marketing
multicultural/ segmentation
The development and implementation of resources that meet the needs of our diversified customers and consumers in a relevant and effective manner.
points of impact.
Segmentation:
Identifying target consumer branding and sales touchpoints.
promotion relevancy.
Increase program effectiveness:
Aligning consumer, retailer, and brand strategies.
people development.
Maximize results:
Dedicating resources against key consumer trends.
product penetration.
Expand sales opportunities: Targeting consumers with relevant promotions and drink strategies.
