trade marketing

multicultural/ segmentation

The development and implementation of resources that meet the needs of our diversified customers and consumers in a relevant and effective manner.

points of impact.

 

Segmentation:

Identifying target consumer branding and sales touchpoints.

promotion relevancy.

Increase program effectiveness:

Aligning consumer, retailer, and brand strategies.

people development.

Maximize results:

Dedicating resources against key consumer trends.

product penetration.

Expand sales opportunities: Targeting consumers with relevant promotions and drink strategies.

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