Consumer 
Insights &
Market Intelligence

December 14 2022.

Inflation rates remain high overall as alcohol’s rate remains lower, even for both on- and off-premise. Employment of consumers remains solid as unemployment rates remain around 3.7% for total US. Despite economic pressures, consumers will trade up in both wine and spirits during the holiday season as a means of celebration.

November 22 2022.

The practice of couponing has returned amongst consumers, particularly younger generations. Gen Z and Millennials leverage digital tools and resources to locate savings via coupons or targeted offers to ensure they can afford their current lifestyle, while older generations ensure they safeguard their retirement accounts.

October 11 2022.

The Consumer Price Index (CPI) is outpacing the current wages and salaries being earned by consumers. The rate of personal savings has dwindled as a rate of inflation and threatening the upward post-COVID recovery. Dollar had the highest rate of grocery inflation surpassing Online as Club still experiences lower levels.

July 18 2022.

Consumers prices are up +9.1% in June, marking the largest increase in 40 years. Online had the highest rates of grocery inflation while Club is experiencing the lowest levels. In comparison to other top grocery items, alcoholic beverage inflation remains well below.

June 13 2022.

In 2021, alcohol manufacturers reported lower distributor and retail inventories than pre-pandemic levels. When something they want to buy is unavailable, consumers are willing to shop different stores and different brands/variety. Inventory-based notifications can serve as a powerful tool to keep consumers loyal and coming back for more.

May 9 2022.

Consumers are paying more for their everyday goods with grocery prices continuing to rise. The rate of inflation is most significant Online and in the Dollar channel, both of which have pulled away from Food, Mass and Club since the beginning of 2022. Select demographic segments have been more heavily impacted, particularly Gen Z, African-American and low-income shoppers.

March 14 2022.

Prior to January 2022, nearly 7 in 10 consumers were optimistic about their financial futures for the year ahead. In January, the consumer price index rose 7.5% over the last 12 months, marking the largest 12 month increase since the period ending February 1982. In response to rise prices for goods and services, consumers will cut back on nonessential spending, like dining out and entertainment, and seek out more discounts.

February 7 2022.

In April 2020, the hospitality job deficit reached its peak and has steadily closed since then. Unemployment in the hospitality sector fell to 7.2% in December 2021, the lowest percentage since March 2020. Demand for labor continues to outpace supply as job openings soared to record levels in 2021.

January 10 2022.

Sales in all alcoholic beverage categories declined in 2020 but recovered in 2021 with the reopening of on premise. Off premise soared to 66% share of consumption and continues at a high level in 2021 at 59%. Rising inflation and supply chain issues paired with healthier lifestyle trends are having an impact on the alcohol market.