GettyImages-845301446_edited.jpg

WELCOME TO

Consumer 
Insights &
Market Intelligence

Industry Recap

INDUSTRY RECAP

CONSUMER/SHOPPER INSIGHTS & ANALYSIS

Consumer:

New consumer shopping pattern continues to evolve in what NielsenIQ has coined (and trademarked): Click + Collect + Complete. Over 1 in 5 shoppers plan an in-store shopping trip combined with a prior online order.

On Premise:

On Premise experiences impact Off Premise purchases. 53% of consumers say menu options and drink choice in bars/restaurants influence their alcohol purchase in stores and 46% of consumers spend more on alcohol in bars and/or restaurant than in stores.

Retail:

46% of consumers make a spontaneous purchase in-store most of the time or every time (vs. 29% online). When asked what types of displays they tend to notice, consumers considered endcaps to be most effective. Consumers shop for alcohol in-store to see and interact with product, selection and instant gratification.

eCommerce:

Nearly 3 in 5 internet users bought something online every single week. Social media plays a major role in the purchase journey from discovery and research to point of purchase, particularly with the youngest consumers who are more likely to use social networks over search engines for researching brands.

Market:

Consumers prices are up +9.1% in June, marking the largest increase in 40 years. Online had the highest rates of grocery inflation while Club is experiencing the lowest levels. In comparison to other top grocery items, alcoholic beverage inflation remains well below.

Wine:

On Premise Focus

The On Premise is particularly important for brands hoping to introduce themselves to the consumer in a channel long used for new product introductions. The following segments derive a minimum of 20% of their volume from the On Premise: Sake, Sparkling varietals (Cava, Champagne, Prosecco), Import Still (Italy, France, Argentina, South Africa) and Vermouth.

Spirits:

On Premise Focus

Over 1 in 2 consumers intend to purchase alcohol for Independence Day in 2022 and 3 in 5 intend to celebrate by grilling and barbecuing. Spirits beverages that over index in weekly dollar sales during Independence Day week: white spirits, particularly flavored; mixers and premixed cocktails.

IRI RNDC WEST REGION CATEGORY TRENDS

Week Ending 7/10/22

Negative category growth rates continue driven by pandemic growth hurdles but the rate of decline is improving for Wine and Spirits in recent time periods in many states.

 

 

 

 

 

 

 

 

 

 

 

NIELSEN IMPACT ON WINE & SPIRITS US

Week Ending 7/02/22

Wine:

Channels – 13 weeks ending 7/02/22

  • US Convenience (-0.5%) – lowest decline

  • US Drug (-10.0%) – largest decline

 

Volume Trends Total US – Growth Rates versus Previous Week

  • Week ending 7/02/22 (-3.0%) declining

  • Slight decrease compared to prior week (-1.8%)

Unit & Price Trends Total US – Growth Rates versus Previous Week

  • Units for Week ending 7/02/22 increased +728k from prior week

  • Average retail decreased to $10.26 (-$0.09) from prior week

 

Size Total US – 13 weeks ending 7/02/22

  • Alt. Pkgs showing growth

    • 500ml +7.6%

    • 187ml +1.0%

    • 3L +1.8%

      • 3L showing growth after declining for a while

 

Flavors Total US – 13 weeks ending 7/02/22

  • All popular flavors declining

    • Pinot Grigio +1.3% – largest growth

    • Rosé (-9.4%) – largest decline

 

Price Segments Total US – 13 weeks ending 7/02/22​

  • $50+ +5.5%

  • $30-49.99 +1.5%

  • $25-29.99 +3.1%

  • $20-24.99 +5.9%

  • $15-19.99 +4.6%

Spirits:

Channels – 13 weeks ending 7/02/22

  • ​US Convenience ​+8.1% – largest growth 

  • ​US Drug (-$9.4) – largest decline 

Volume Trends Total US – Growth Rates versus Previous Week

  • Week ending 7/02/22 +2.3%

    • Slight decrease compared to prior week +3.7%

Unit & Price Trends Total US – Growth Rates versus Previous Week

  • Units for Week ending 7/02/22 increased +1M from prior week

    • Average retail decreased to $15.87 (-$0.15) from prior week

Size Total US – 13 weeks ending 7/02/22

  • 355ml +73.2%

  • 50ml +6.5%

  • 375ml +3.1%

Category – 13 weeks ending 7/02/22

  • Prepared Cocktails +33.6% – largest growth

  • Tequila +4.6%

  • Cognac (-12.3%) – largest decline

Price Segments – 13 weeks ending 7/02/22

  • <$9.99 +16.2%

  • <$30-39.99 +5.3%

  • $10-14.99 (-6.3%)

Mixers:

Channels – 13 weeks ending 7/02/22

  • US Food +6.3%

  • US Convenience +2.1%

  • US Drug +2.0%

Volume Trends Total US – Growth Rates versus Previous Week

  • Week ending 7/02/22 +2.2%

    • Slight decrease compared to prior week +4.6%

Unit & Price Trends Total US – Growth Rates versus Previous Week

  • Units for Week ending 7/02/22 increased +1M from prior week

    • Average retail decreased $3.25 (-0.04%) from prior week

 

Size Total US – 13 weeks ending 7/02/22

  • 8-9oz +0%

  • 16-16.9oz +2.8%

  • 10-13.9oz +19.8%

Category – 13 weeks ending 7/02/22

  • Tonic Water +14.4%

  • Club Soda +16.8%

  • Lemon Juice +7.8%

picture1.png
 

© RNDC Consumer Insights and Market Intelligence