CONSUMER/SHOPPER INSIGHTS & ANALYSIS
Consumers will predominantly be shopping for presents to give to their family and friends this holiday season. Given the economic pressures, cash and gift cards remain the top ranked item to be wanted to give and receive. Over 1 in 2 consumers will also look to their family and friends for recommendations as they prepare for holiday gatherings.
Dominant red varietals gained dollar share while consumers moved away from top white varietals. 71% of dollars spent within on premise on spirits consists of whiskey, vodka and tequila. Fine dining outlets lag market recovery as fast and polished casual see largest gain since Fall 2021.
The pandemic accelerated the decline of in-store displays impacting frequency level of features being couple with the displays. Alcoholic beverages added an additional display (+1.0pp), compared to general food losing the most since 2019 (-4.3pp).
Nearly 1 in 3 alcohol buyers shop for alcohol online, particularly the Millennial generation. Parents shop online for time savings and convenience, but non-parents focus on the monetary savings of purchasing alcohol online. Familiar websites and/or apps are preferred by consumers than third-parties.
Inflation rates remain high overall as alcohol’s rate remains lower, even for both on- and off-premise. Employment of consumers remains solid as unemployment rates remain around 3.7% for total US. Despite economic pressures, consumers will trade up in both wine and spirits during the holiday season as a means of celebration.
On Premise Focus
Over 1 in 3 women consumers would be interested in ordering a wine-based cocktail from a bar and/or restaurant as they seek balance and indulgence.
On Premise Focus
27% of dollar sales are spent on tequila within the on premise and is trending upwards +1.1pp versus 2021.