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Consumer 
Insights &
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Industry Recap

INDUSTRY RECAP

CONSUMER/SHOPPER INSIGHTS & ANALYSIS

Consumer:

2 in 3 consumers like to buy products that align mostly or very well with their own values. Increasingly, consumers are doing the research to discover what brands' and companies' values are, and when these values align with consumers, they are more likely to visit or make a purchase.

On Premise:

On Premise has a pivotal role in introducing new flavors and ingredients to consumers with 1 in 2 consumers opting for dishes they cannot easily recreate at home. Consumers are craving transparency after extended periods of uncertainty, so brief but appealing menu descriptions can inform the consumer on emerging ingredients and guide their decision in trial.

Retail:

In-store grocery shopping continues to rebound as consumers become accustomed to new habits and comfortability in the stores. Online and multichannel shopping remains elevated. Consumers look to retain the convenience realized by online shopping for some purposes as well as the aspects they enjoy about shopping in-store.

eCommerce:

Amazon and Mass merchandisers top the list of retailers with online shopping having benefited from one-stop shopping convenience as well as affordable prices. Nearly one-third of consumers are shopping online at grocery stores – higher than the online average listed for all retailers – reflecting the profound digital shifts toward e-commerce during the pandemic.

Market:

Consumers are paying more for their everyday goods with grocery prices continuing to rise. The rate of inflation is most significant Online and in the Dollar channel, both of which have pulled away from Food, Mass and Club since the beginning of 2022. Select demographic segments have been more heavily impacted, particularly Gen Z, African-American and low-income shoppers.

Wine:

Memorial Day Insights

4 in 5 consumers expect to celebrate Memorial Day in 2022 and 1 in 2 intend to celebrate by gathering with friends and family. Wine beverages that over-index in weekly dollar sales during Memorial Day week: Rosé table, Rosé Sparkling and Flavored wine.

Spirits:

Memorial Day Insights

Nearly 1 in 2 consumers intend to purchase alcohol for Memorial Day in 2022, and 3 in 5 intend to celebrate by grilling and barbecuing. Spirits beverages that over-index in weekly dollar sales during Memorial Day week: Flavored Vodkas and spirits-based RTDs.

IRI RNDC WEST REGION CATEGORY TRENDS

Week Ending 5/01/22

Negative category growth rates continue, driven by pandemic growth hurdles, but the rate of decline is improving for Wine in recent time periods in many states.

 

 

 

 

 

 

 

 

 

 

 

 

NIELSEN IMPACT ON WINE & SPIRITS US

Week Ending 4/09/22

Wine

  • Channels – 13 Wks ending 4/09/22

    • US Convenience (-3.4%) lowest decline

    • US Drug Census (-13.9%) largest decline

  • Volume Trends Total US – Growth Rates versus Previous Week

    • Week ending 4/09/22 (-8.3%) declining

      • Increase compared to prior week (Easter 4/04/21) (-14.2%)

  • Unit & Price Trends Total US – Growth Rates versus Previous Week

    • Units for Week ending 4/09/22 increased +167k from prior week

    • Average retail increased to $10.59 +$0.01 from prior week

  • Size Total US – 13 Wks ending 4/09/22

    • Alt. Pkgs showing growth

      • 500ml +8.0%

      • 187ml +0.7%

  • Flavors Total US – 13 Wks ending 4/09/22

    • All popular flavors declining

      • Pinot Grigio (-0.5%) – lowest decline

      • Moscato (-14.7%) – largest decline

  • Price Segments Total US – 13 Wks ending 4/09/22​

    • $30-49.99 +3.2%

    • $25-29.99 +5.4%

    • $20-24.99 +3.5%

    • $15-19.99 +0.7%

Spirits

  • Channels – 13 Wks ending 4/09/22

    • US Convenience +6.6%

    • All other Channels declining

  • Volume Trends Total US – Growth Rates versus Previous Week

    • Week ending 4/09/22 (-4.3%) declining

      • Increase compared to prior week (Easter 4/04/21) (-8.0%)

  • Unit & Price Trends Total US – Growth Rates versus Previous Week

    • Units for Week ending 4/09/22 decreased -63K from prior week

      • Average retail decreased to $15.57 (-$0.01) from prior week

  • Size Total US – 13 Wks ending 4/09/22

    • 355ml +88.4%

    • 50ml +5.3%

    • 375ml +1.0%

  • Category – 13 Wks ending 4/09/22

    • Prepared Cocktails +35.6% – largest growth

    • Tequila +4.8%

    • Cognac (-20.4%) – largest decline

  • Price Segments – 13 Wks ending 4/09/22

    • >$40 +3.2%

    • <$9.99 +6.9%

Mixers

  • Channels – 13 Wks ending 4/09/22

    • US Food +9.0%

    • US Drug +6.3%

    • US Convenience +3.8%

  • Volume Trends Total US – Growth Rates versus Previous Week

    • Week ending 4/09/22 +5.7%

      • Slight increase compared to prior week (Easter 4/04/21) +3.2%

  • Unit & Price Trends Total US – Growth Rates versus Previous Week

    • Units for Week ending 4/09/22 increased +367K from prior week

      • Average retail increased to $3.37 (+0.02%) from prior week

  • Size Total US – 13 Wks ending 4/09/22

    • 8-9oz +3.3%

    • 16-16.9oz +7.3%

    • 10-13.9oz +27.0%

  • Category- 13 Wks ending 4/09/22

    • Tonic Water +8.6%

    • Club Soda +7.6%

    • Lemon Juice +4.9%

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