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Industry Recap

INDUSTRY RECAP

IRI WEEK ENDING 9.13.20   

*No Update*

NIELSEN IMPACT ON WINE & SPIRITS US - WEEK ENDING 9.12.20 

 

Wine

  • Channels- Post COVID -19 Growth

    • All channels remain up.

    • Combined Liquor Plus +31%

      • (US Food +25%, US Xaoc +23%, US Conv +23%, and Drug Census +9%)

  • Volume Trends Total US- Growth Rates versus Previous Week

    • Growth rates large increase week ending 9/12/20

      • Labor day holiday on Monday 9/7

    • Week ending 9/12/20 +22.6% 

    • Prior week +10.7%

  • Unit & Price Trends Total US- Growth Rates versus Previous Week

    • Units for Week ending 9/12/20 increase +155K from prior week

    • Average retail increased to $10.08 +$0.08 from prior week 

  • Size Total US- Post COVID -19 Growth

    • Alternative Packs large growth remain

    • 3L growth remain

    • 355ml (cans) +96%

    • 250ml, 300ml +64%

    • 375ml +59%

    • 3L +43%

  • Flavors Total US- Post COVID -19 Growth

    • Sparkling +28%

    • Misc Red +27%

    • P Noir+24%

    • Cabernet +23%

    • Moscato +22%

    • Rose +21%

  • Price Segments Total US- Post COVID -19 Growth

    • $20-24.99 +35%

    • $50> +32%

    • $10-14.99, $30-49.99  +30% 

    • $25-29.99 +29%

    • $15-19.99 +28%

 

 

Spirits

  • Channels- Post COVID -19 Growth

    • All channels remain up

    • US xAOC +30%

    • US Food +35%

    • US Conv +45%

      • (Combined Liquor Plus 32%, and Drug Census +14%)

  • Volume Trends Total US- Growth Rates versus Previous Week

    • Growth rate increase in week ending 9/12/20.

      • Labor day holiday on Monday 9/7

    • Week ending 9/12/20 +29.1%

    • Prior week +19.7%

  • Unit & Price Trends Total US- Growth Rates versus Previous Week

    • Units for Week ending 9/12/20 decrease to  -215K from prior week

    • Average retail decreased to $15.77 -$0.03 from prior week.

      • (Average retail up $1.34 over prior year)

  • Size Total US- Post COVID -19 Growth

    • 355ml +206%

    • 1.75L , 1L, 750ml +30%

  • Category- Post COVID -19 Growth

    • Prepared Cocktails +80%

    • Tequila +55% 

    • Cognac +41%

    • Cordials +40%

    • Irish Whiskey +36%

    • American Whiskey+34%

    • Gin +31%

    • Rum +22%

  • Price Segments- Post COVID -19 Growth

    • >$40 +66%

    • $30-39.99 +47%

    • $22-29.99 +38%

    •  $15-21.99 +30%

CONSUMER/SHOPPER INSIGHTS & ANALYSIS

Market:

Initial Jobless Claims Totaled 860,000 Last Week. Consumers Continue To Have An Increased Sense Of Concern Over The Economic Crisis. Although Unemployment Continues To Gradually Decrease, The Ripple Effect Of COVID-19 Is Felt Across Many Industries Such As Restaurants, Airlines, Movie Theaters, And Hotels.

Consumer:

Over The Course Of The Past Year, We’ve Observed People Being More Mindful Of What They Are Consuming. Fast Forward 6 Months Into The Pandemic And That Trend Hasn’t Slowed Down. The Pandemic Has Created A New Sense Of Responsibility Among Consumers For The Environment And Their Heath (With 38% Of Consumers Prioritizing Eating Healthier And 27% Having An Increased Sense Of Importance For The Environment). Highlighting Sustainable Practices Could Be A Major Win With Consumers.

On Premise:

Alleviate Safety Concerns With Outdoor Seating, Staff PPE

A Continuing Concern For Customers Returning On Premise Is Safety. 51% Of Consumer Are Definitely Avoiding Going Out To Eat With 38% Saying They Will Return Once There Is A Vaccine Available. The Good News Is That Consumers Feel Safe Eating Outdoors. 42% Of Consumers Who Have Not Returned On Premise Say They Would If The Location Offered Outdoor Seating.

Off Premise:

Less Visits, Larger Basket Sizes

The Bad News For Retailers Is That The Pandemic Has Forced Consumers To Go Into Stores Less (Especially Because Of Increased Online Capabilities And Delivery). The Good News Is That The Customers Who Are Going Into Stores Are Spending More By Almost +20%.

Wine:

Consumers Opening Their Wallets For Premium Wine!

Six Months Into The Pandemic And Consumers Are Treating Themselves. Despite Most Consumers Reporting They Are Not Going Out To Eat, They Are Spending Money On Premium Items Such As Wine.  Wine Bottles Priced Over $50 Are Up 32% Since The Pandemic Began.

Spirits:

RTD Takeover

RTDs Save Consumers The Hassle Of Concocting Their Own Cocktails And They Love It. Easy To Toss In A Cooler Or Perfect To Crack Open During Their Favorite Sporting Event, The RTD Trend Won’t Be Going Away Anytime Soon. RTDs Are Up +80% Since The Pandemic Began.

WEEK ENDING 8.29.20

Nielsen Beverage Alcohol Practice 

 

*No Update*

 

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