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Industry Recap

INDUSTRY RECAP

CONSUMERS/SHOPPER INSIGHTS & ANALYSIS

Market:

While health and economic concerns, many consumers have come out of COVID-19 in a better financial position.

On Premise:

The anniversary of the pandemic has passed and most consumers expect status quo or an improving scene for the On Premise.

Retail:

In the last year, food retailers invested heavily in pandemic-related expenses to safely keep their doors open and protect customers and employees.

E-commerce:

Alcohol e-commerce has seen massive growth in the last year both in terms of buyers and category dollars spent.

Consumer:

Consumers are eager to get back out and about and reconnect with family, friends, and coworkers.

Wine:

Mom Deserves the Best

Looking to get Mom something special this Mother's Day? Treat her to a bottle of sparkling wine. Sparkling wine dollar trends are up +26% year to date.

Spirits:

Cinco de Mayo

It's margarita time! Celebrate Cinco de Mayo with a favorite tequila. Tequila dollar trends are up +36% year to date.

 

IRI WEEK ENDING 3.28.21

COVID-19 hits the 1-year mark. California Spirits category grew 9.5% and Arizona Spirits category grew 5.1% for the latest week ending 3.28.21. Wine category growth rates declining in most markets for the latest week ending 3.28.21.

NIELSEN IMPACT ON WINE & SPIRITS US - WEEK ENDING 1.30.21

 

Wine

  • Channels- YTD

    • US Convenience +11.8%

    • All other channels declining

  • Volume Trends Total US- Growth Rates versus Previous Week

    • Week ending 3.20.21 (-30.5%) large decline​

    • Down compared to prior week (-7.6%)

  • Unit & Price Trends Total US- Growth Rates versus Previous Week

    • Units for week ending 3.20.21 increased +40K over prior week​

    • Average retail increased to $10.34 +$0.02 over prior week

  • Size Total US- YTD

    • Cans still showing growth​

      • 250ml +32%​

      • 375ml +36%

    • 3L declining

      • 3L (-25%)​

  • Flavors Total US- YTD

    • Sparkling +2%​

    • All other flavors declining

      • Merlot (-23%)​

      • Moscato (-25%)

  • Price Segments Total US- YTD

    • $50+ +35%​

Spirits

  • Channels- YTD

    • Us Convenience +18.6%

    • All other channels declining

  • Volume Trends Total US- Growth Rates versus Previous Week

    • Week ending 3.20.21 (-26.2%) declining

    • Down compared to prior week (-2.6%)

  • Unit & Price Trends Total US- Growth Rates versus Previous Week

    • Units for week ending 3.20.21 increased +397K over prior week

    • Average retail increased to $15.86 +$0.29 from prior week.

  • Size Total US- YTD

    • 355ml +207%

    • 50ml +26%

  • Category- YTD

    • Prepared Cocktails +49%

    • Cognac +21%

    • Tequila +18% 

  • Price Segments- YTD

    • >$40 +45%

 

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