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Consumer 

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Industry Recap

INDUSTRY RECAP

CONSUMERS/SHOPPER INSIGHTS & ANALYSIS

Market:

Consumer spending on services is on the rise as consumers are increasingly comfortable enough to venture back out into public. The higher spending is fueled by rising vaccination rates, falling business restrictions, and ample household savings. For the first time, worries over economic fallout of the pandemic overtook public-health concerns.

On Premise:

On premise velocity is trading up versus previous years, largely due to higher average check values. Consumer confidence is soaring with nearly 3 in 4 consumers having returned to the on premise. Consumers are ready to reconnect, celebrate and treat themselves.

Retail:

Stock-up behavior appears to be tapering off and alcohol is experiencing negative growth rates in retail versus 2020. However, dollar sales remain far above the norm from 2019 as premiumization and at-home consumption continues.

eCommerce:

eCommerce growth is expected to continue with nearly half of consumers shopping more online in 2021. The convenience and fast delivery times has made online shopping a more regular habit, particularly as retailers have accelerated investments in online infrastructure.

Consumer:

75% of consumers have taken or plan to take a summer vacation in 2021. Time with family, visiting a beach/lake and visiting a new place are the most popular summer vacation destinations. Among consumers taking summer vacations, 4 in 5 note budget as the top concern.

Wine:

National Prosecco Day

While prosecco is always a good idea, pour a celebratory glass on August 13th for National Prosecco Day. Sparkling wine growth is outpacing table wine, and prosecco sales are up +22% in the last 52 weeks.

Spirits:

National Whiskey Sour Day

National Whiskey Sour Day is on Wednesday, August 25th. Grab your favorite whiskey and drink to being halfway to the weekend. Both bourbon and rye are experiencing double-digit growth in the last 52 weeks.

 

IRI WEEK ENDING 6.27.21

Negative category growth rate continues in both spirits and wine, but at a reduced rate. Spirits category trending around -3% over the last 4 weeks and wine around -8%.

 

 

 

 

 

 

 

 

 

 

 

NIELSEN IMPACT ON WINE & SPIRITS US - WEEK ENDING 7.03.21

Wine

  • Channels- Post COVID -19 Growth (3/6/21 - YTD).

    • US Convenience (0.7%)

    • All other Channels declining more than (-10%)

  • Volume Trends Total US- Growth Rates versus Previous Week

    • Week ending 7/3/21 (-8.0%) declining

      • Slight decline compared to prior week (-6.9%)

  • Unit & Price Trends Total US- Growth Rates versus Previous Week

    • Units for Week ending 7/3/21 increased +1.1M over prior week

    • Average retail decreased to $9.85 (-$0.11) from prior week

  • Size Total US- Post COVID -19 Growth (3/6/21 - YTD)

    • Alt. Pkgs showing growth

      • 250ml +12%

      • 375ml +25%

      • 500ml +9%

    • 3L declining

      • 3L (-25%)

  • Flavors Total US- Post COVID -19 Growth (3/6/21 - YTD)

    • All Flavors declining

      • Sparkling (-2.6%) – lowest decline

      • Moscato (-27.7%) – largest decline

  • Price Segments Total US- Post COVID -19 Growth (3/6/21 - YTD)

    • $50+  +27.7% 

    • $25-29.99 +11.5%

    • $30-49.99 +9.9%

    • $20-24.99 +4.8%

Spirits

  • Channels- Post COVID -19 Growth (3/6/21 - YTD)

    • US Convenience +5.6%

    • All other Channels declining

  • Volume Trends Total US- Growth Rates versus Previous Week

    • Week ending 7/3/21 (-7.6%) declining

      • Slight decline compared to prior week (-4.5%)

  • Unit & Price Trends Total US- Growth Rates versus Previous Week

    • Units for Week ending 7/3/21 increased +1M over prior week

      • Average retail decreased to $15.79 (-$0.01) from prior week

  • Size Total US- Post COVID -19 Growth (3/6/21 - YTD)

    • 355ml +169%

    • 50ml +31.2%

    • 375ml +9%

  • Category- Post COVID -19 Growth (3/6/21 - YTD)

    • Prepared Cocktails +32%

    • Tequila +1%

  • Price Segments- Post COVID -19 Growth (3/6/21 - YTD)

    • >$40  +22%

Mixers

  • Channels- Post COVID -19 Growth (3/6/21 - YTD)

    • US Liquor  (-12.7%)

    • All other Channels growing

      • US Convenience +16%

      • US Drug +21.7%

  • Volume Trends Total US- Growth Rates versus Previous Week

    • Week ending 7/3/21 +8.9%

      • Slight decline compared to prior week +12.2%

  • Unit & Price Trends Total US- Growth Rates versus Previous Week

    • Units for Week ending 7/3/21 increased +1.3M from prior week

      • Average retail increased to $3.24 

  • Size Total US- Post COVID -19 Growth (3/6/21 - YTD)

    • 8-9oz +28%

    • 16- 16.9oz +19%

  • Category- Post COVID -19 Growth (3/6/21 - YTD)

    • Grenadine Syrup+ 10%

    • Bar Syrup +3% 

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