Consumer 
Insights &
Market Intelligence

December 16 2020.

Just About Everyone Experienced A Different Thanksgiving This Year. Expect More Of The Same For Christmas. Vaccine Help Is On The Way But Consumers Sense The Pandemic Is Far From Over

 

December 2 2020.

87% of consumers plan to celebrate the winter holidays. 85% have already started shopping for the holidays.

 

November 18 2020.

Winter Is Coming! Consumers Expect To Bunker Down During The Winter Months And Seem To Have A Grim Outlook On The Short Term Future. Consumer Road Trips Have Seen A Sharp Rise Because Of The Pandemic.

 

October 20 2020.

43% of consumers say their money is tighter due to COVID-19. The good news is that less consumers have cut back spending on food from restaurants than they were 6 months ago.

 

October 6 2020.

As holiday season approaches, consumers are preparing to celebrate them in a non-traditional way. Consumers continue to prioritize healthier eating as the pandemic goes on.

 

September 23 2020.

50% of consumers are limiting the time they spend in stores and 45% are shopping more online. Just 18% of consumers are more likely to purchase brands they know because of safety concerns - indicating there is room for smaller brands to make a name for themselves as long as they're in stock.

 

September 10 2020.

Consumers continue to value safety, especially in store. 60% of consumers are concerned with catching COVID-19 in the store. 28% of consumers are spending less money and less time shopping than before the pandemic.

 

September 2 2020.

81% of consumers say their shopping behavior has been impacted by COVID-19. 65% of consumers anticipate stocking back up on essential items in the next two months.

 

September 2 2020.

13% of consumers say alcohol has taken a higher priority in their spending because of COVID-19. 28% of consumers are comfortable going for a inside on-premise but 42% are comfortable drinking on-premise outside.

 

August 26 2020.

This Deck Dives In Depth How COVID-19 Has Affected Consumer Behaviors In 5 Key Ways: Shift To Values And Essentials, Flight To Digital And Omnichannel, Shock To Loyalty, Health And Caring Economy, And A Homebody Economy.

 

August 19 2020.

In life after COVID, 88% of consumers plan to shop more online. 3 in 4 currently are shopping more online than before the pandemic began.

 

August 19 2020.

COVID-19 is changing how consumers behave across 8 areas of life.

 

August 12 2020.

81% Of Consumers Are Drinking As Much Or More Alcohol As Before During COVID-19.

 

July 28 2020.

78% of consumers are unsure who to trust about the state of the pandemic. Consumers feel most safe going to grocery stores.

 

July 28 2020.

15% of consumers say alcohol has taken a higher priority in their spending. 60% of consumers are limiting their time spent in stores - furhter indicating safety is a major concern again.

 

July 22 2020.

48% of holiday shoppers expect to spend less than last year. The pandemic has forced Amazon to move its annual Prime Day 3 months later.

 

July 22 2020.

Americans are pre-planning their grocery trips more carefully and increasingly seek out convenient and "safe" solutions while shopping.

 

July 14 2020.

COVID-19 Has Altered The Way Consumers Shop - 56% Are Limiting The Time They Spend In Stores.

 

July 7 2020.

Contactless Payments Preferred Payment Method for Almost 30% of US Consumers Post COVID-19

 

July 7 2020.

COVID-19 has changed how consumers order and their expectations for delivery

 

June 30 2020.

83%of consumers said their shopping behavior had been impacted by Coronavirus , the lowest level in 3 months

 

June 30 2020.

Consumer concern for COVID-19 has remained relatively consistent for two months in a row. 72% of consumers are now wearing face masks in public and less are concerned with items running out of stock in stores.

Mintel

 

June 30 2020.

Online CPG Shopping Has Increased By 57% Since The Start Of The Crisis . 72% Of CPG Shoppers Are Influenced By Brands' Activities During The Pandemic.

Nielsen

 

June 30 2020.

As the country begins reopening, it’s going to take time to rebuild confidence and feelings of safety and security in this time of COVID-19, and balancing economic wellbeing with physical health and wellness will remain difficult.

Numerator

 

June 23 2020.

47% of of consumers are definitely avoiding eating out - continuing the downward trend of consumer concern. 20% of consumers say if a second wave of COVID-19 hits the U.S., we should continue opening businesses as planned.

 

June 23 2020.

COVID-19 has forced consumers to adjust their shopping habits with 44% of consumers trying new brands due to limited availability of products.

 

June 23 2020.

Highlighting 'Domestic Made' could go a long way as COVID-19 has inreased consumer desire to shop local.

 

June 17 2020.

63% Of consumers are looking forward to going to restaurants again; however 29% of consumers plan to eat inside a restaurant in the future. 96% of consumers say a sealed single-served packaged item (food/beverage) will be safe to consume after shelter-in-place restrictions have been lifted.

 

June 9 2020.

SmallBizTrends - Consumers are shopping online with brands and retailers they have never shopped with before. 81% are learning to cook or already cooking at home during quarantine.

 

June 2 2020.

Overall Retail Sales Dropped 41% Compared With The Same Period A Year Earlier. Consumers Have Become More Comfortable Purchasing Items On Their Mobile Devices During This Pandemic.

 

June 2 2020.

With a soft reopening of businesses nationwide, avoidance of eating out has decreased further - especially among women. 47% of diners are willing to dine in at a restaurant that has patio or outdoor seating.

Datassential

 

June 2 2020.

As states being lowering their restrictions and businesses re-open, consumer shopping habits are slowly returning to normal.

Numerator

 

June 2 2020.

Shoppers are experiencing less product shortages but continue to eat out less and make purchases online.

Numerator

 

May 26 2020.

44% of consumers are cooking more at home since the Coronavirus outbreak. Consumers are also becoming increasingly concerned with the economic repercussions of COVID-19.

Datassential

 

May 19 2020.

Economic impact and risk of infection continued to be the primary concerns cited by consumers.

Numerator

 

May 19 2020.

Concern over Coronavirus at lowest level since Early March.

Numerator

 

May 19 2020.

9 in 10 consumers have changed their shopping behavior due to Coronavirus, in line with past weeks.

Numerator

 

May 12 2020.

Even though the government may feel they are ready to reopen businesses, consumers feel otherwise. Consumers are excited to get back to normal activities but think businesses should wait to reopen.

 

May 12 2020.

A look at how the COVID-19 pandemic has accelerated Mintel's 2030 Consumer Trends and how that's moved several key Trend Pillars into focus.

Mintel

 

May 5 2020.

2 in 3 consumers still experiencing product shortages.

Numerator 

May 5 2020.

45% of Consumers Say They Have Purchased “Non-Essential” items during Coronavirus Lockdown. Social media users up to 2.1x more likely to purchase discretionary items as compared to those who don’t use social media. 

May 5 2020.

Concern over Coronavirus at lowest level since mid-March.

Numerator 

May 5 2020.

Concerns over social and economic impact remain high.

Numerator 

April 28 2020.

Consumers are being forced to alter their behavior. Which of these changes could last and could some even lead to better long-term outcomes? 

April 28 2020.

How will consumers respond to reopen the economy as we go forward? What can restaurants do to reassure them that dining in will be safe?

Datassential

April 28 2020.

The Changing Shape of the CPG Demand Curve

IRi

April 28 2020.

The seismic and unforeseen shocks from the global COVID-19 pandemic will draw consumers, industries and societies into a course of restoration and renewal as they look to revive growth.

April 28 2020.

Shoppers are beginning to enter a “New Normal” where Consumption remains high but Grocery trips are mainly for Replenishment and not Stock-Ups.

April 21 2020.

Lessons Learned from Great Recession, and What They Could Indicate for Evolving Consumer Behaviors Post COVID-19

Nielsen 

April 21 2020.

Anticipating Life After Covid-19

IRi 

April 21 2020.

Consumers face trade-offs in their food buying everywhere, from near-empty shelves in newly one-way grocery aisles to the local restaurants they’re trying to support. Their collective outlook is dim.

Datassential 

April 21 2020.

The Trust Issue

Datassential 

April 21 2020.

What's the new in-store normal?

mfour 

April 14 2020.

Making Money Move

Datassential 

April 14 2020.

Consumers Provide a Pessimistic View of Coming Months 

April 14 2020.

A weekly tracker examining American's worries and behavior changes directly related to Covid-19 

April 6 2020.

Current Consumer and Category Trends.  

April 6 2020.

Current Consumer and Category Trends.  

March 2020.

Nielsen