Consumer 
Insights &
Market Intelligence

December 6 2021.

Consumers are anticipating December holidays and New Year’s Eve plans mostly in line with last year. Few consumers take a break from alcohol during their winter gatherings with over 1 in 2 drinking the same or more alcohol. About 1 in 3 consumers typically splurge on nicer brands, but most buy the alcohol they already like.

November 8 2021.

Over 3 in 4 gift shoppers worry that product shortages could impact their holiday buying. 46% of consumers have already started their holiday gift shopping. They are willing to be flexible – substituting products and shopping a wider retailer set – but the majority are not willing to pay a higher price for items in short supply.

September 8 2021.

The U.S. will continue to be more diverse with Caucasian losing share of population to Multicultural in future years. Multicultural consumers are currently driving wine and spirits growth regarding both penetration and dollar volume growth.

August 9 2021.

Due to the delta variant of coronavirus, 57% of consumers have become more cautious and are taking precautions by maintaining pandemic behaviors, such as cooking at home and relying on drive-through. However, don’t expect a big uptick in delivery of groceries and alcohol. Most people will go along with the requirement to wear a mask at restaurants, but fewer would comply if asked to see proof of vaccination.

July 7 2021.

75% of consumers have taken or plan to take a summer vacation in 2021. Time with family, visiting a beach/lake and visiting a new place are the most popular summer vacation destinations. Among consumers taking summer vacations, 4 in 5 note budget as the top concern.

 

June 7 2021.

Shopping with values is here to stay. Consumers have come to see their own buying decisions as representative of their personal ethics and identity, and they seek to hold brands and companies accountable to their values and commitments.

 

April 7 2021.

Consumers are eager to get back out and about. Reconnecting with family, friends, and coworkers is top priority and many will resume travel.

 

February 2 2021.

Home Cooking Popularity Presents An Opportunity For Brands To Encourage Consumers To Be Their Own At Home Bartenders. 

 

January 20 2021.

30% of consumers are changing to less expensive products to save money and many are open to private labels.