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Consumer
Insights &
Market Intelligence
Consumer/Shopper 2021
CONSUMER/SHOPPER
Psychographics & Behavioral Insights

Consumer Industry Update
December 6 2021.
Consumers are anticipating December holidays and New Year’s Eve plans mostly in line with last year. Few consumers take a break from alcohol during their winter gatherings with over 1 in 2 drinking the same or more alcohol. About 1 in 3 consumers typically splurge on nicer brands, but most buy the alcohol they already like.

Consumer Industry Update
November 8 2021.
Over 3 in 4 gift shoppers worry that product shortages could impact their holiday buying. 46% of consumers have already started their holiday gift shopping. They are willing to be flexible – substituting products and shopping a wider retailer set – but the majority are not willing to pay a higher price for items in short supply.

Covid-19 & Consumer
August 9 2021.
Due to the delta variant of coronavirus, 57% of consumers have become more cautious and are taking precautions by maintaining pandemic behaviors, such as cooking at home and relying on drive-through. However, don’t expect a big uptick in delivery of groceries and alcohol. Most people will go along with the requirement to wear a mask at restaurants, but fewer would comply if asked to see proof of vaccination.