As the pandemic continues, consumers are going to the store less often than a year ago, but their basket size is roughly +20% higher per trip. With the return of sports, we see consumers making special trips to the store to purchase alcohol.
Consumers continue to value safety, especially in store. 60% of consumers are concerned with catching COVID-19 in the store. 28% of consumers are spending less money and less time shopping than before the pandemic.
Online ordering from retailers has become a normal part of the shopping routine for 46% of consumers. Most consumers who use delivery or curbside options at convenience stores are not repeat customers - indicating there is room for improvement.
COVID-19 has been a catalyst for Center Store growth, achieving 22% during peak weeks of March. Center store occasions have positive momentum as restrictions ease across the U.S.; snacking and beverages are realizing strong growth.
The ripple effects of COVID-19 will change the CPG demand curve for many years. With changing consumer behavior come new demands on CPG retail, including where consumers shop and how they engage with retailers.
To Evaluating Assortment Pricing and Promotion Strategies. This worksheet will help evaluate your organization’s strategies in three areas critical to boosting sales and attaining your margin goal – assortment and space, pricing, and promotions.
Retail sales are down and already projected to drop -10.5% for 2020. Thre are many things off premise locations must take into account moving forward, from inventory and operations to marketing efforts.
As cooking and eating at home becomes increasinly entrenched, food and cleaning suppliers demand grows while other center store departments slow down. Meat an Frozen remain high, up 40% after adjusting for late Easter in 2019.