Consumer 
Insights &
Market Intelligence

December 6 2021.

Consumers have returned to pre-pandemic visiting hours with evening share of visits in 2021 close to 2019. Both weekend and weekday visits increased in most recent quarter vs. 2019, but weekday visits are trending over weekend. Visit duration has dropped and more or less returned to pre-pandemic norms.
 

November 8 2021.

Physical stores are expected to account for 72% of U.S. retail sales in 2024. Top reasons for shopping in store include the ability to test products and the ability to walk away with product after purchase. While digital touchpoints may be convenient, physical stores offer sensory satisfaction.
 

October 11 2021.

It is no surprise that 2020 is being called the year of grocery, yielding a +12% lift in multi-outlet grocery sales vs. 2019. In the next 5 years, grocery sales are forecasted to be below 2020 levels but higher than 2019.
 

August 8 2021.

When consumers were asked their most preferred shopping/delivery method, shopping at the store wins out regardless of trip purpose. However, online is more prevalent for large-sized trip types. When shopping in-store for groceries, 6 in 10 consumers take the time to make a grocery list, suggesting there is room to drive more impulse purchases.
 

July 7 2021.

Stock-up behavior appears to be tapering off and alcohol is experiencing negative growth rates in retail versus 2020. However, dollar sales remain far above the norm from 2019 as premiumization and at-home consumption continues.
 

June 7 2021.

Online shopping, stock-ups, and trip consolidation represent primary shopping behavior changes in 2021. Proximity, fresh foods, and convenience are key drivers of retailer preference, but affordable prices are likely to play more of a role in the current economy.
 

April 7 2021.

In the last year, food retailers invested heavily in pandemic-related expenses to safely keep their doors open and protect customers and employees.

 

February 2 2021.

Even If Consumers Get Vaccinated, They Still Want Retailers To Do All They Can So Consumers Feel At Ease.
 

January 6 2021.

Omnichannel shopping has increased significantly in 2020 and shows no signs of going away. Walmart and Albertsons continue to innovate to meet and exceed consumer needs.
 

December 16, 2020.

This Week's Deck Takes A Look At How Retailers Are Adjusting To The Pandemic And Trends To Keep An Eye Out For In 2021

 

November 18 2020.

77% of consumers say their shopping behavior has been impacted by the pandemic. This week's deck also includes a spotlight on two popular retailers: Walmart and Albertson's.

 

November 3 2020.

Consumers continue to use non-traditional grocery shopping methods such as online or curbside. 4 in 5 will continue to use these methods in the future.

 

October 20 2020.

1 in 2 consumers say retail prices have increased since the onset of the pandemic. Since the pandemic began, 21% have tried online shopping for the first time.

 

October 6 2020.

90% Of Consumers Make At Least One Weekly In-Store Shopping Trips And 37% Make At Least Two. It's Important For Brands To Advertise Since 67% Of Consumers Notice Advertising When They Go Shopping.

 

September 23 2020.

As the pandemic continues, consumers are going to the store less often than a year ago, but their basket size is roughly +20% higher per trip. With the return of sports, we see consumers making special trips to the store to purchase alcohol.

 

September 10 2020.

Consumers continue to value safety, especially in store. 60% of consumers are concerned with catching COVID-19 in the store. 28% of consumers are spending less money and less time shopping than before the pandemic.

 

September 2 2020.

Online ordering from retailers has become a normal part of the shopping routine for 46% of consumers. Most consumers who use delivery or curbside options at convenience stores are not repeat customers - indicating there is room for improvement.

 

August 26 2020.

48% of consumers are spending more money on food and 42% have noticed an increase in food prices.

 

August 19 2020.

Safety remains at the front of consumers mind when they go shopping with 9 in 10 citing safety as their deciding factor for in-store shopping.

 

August 12 2020.

2/3 consumers think another shutdown is imminent. More than half of all shoppers intend to stock up if another shutdown occurs.

 

August 12 2020.

Consumers are in supportive of safety precautions being taken. Online ordering and click-and-collect continue to be popular among shoppers.

 

August 12 2020.

CVS closures, cleanings, and operation update.

 

July 28 2020.

With COVID-19 Having an Impact On Retail, Here Are What Some Are Doing As A Result Of The Ongoing Pandemic.

 

July 22 2020.

This deck dives into four areas of concern retailers should address with possible responses to each.

 

July 14 2020.

COVID-19 has changed the way consumers shop and their expectations of retailers moving forward. 88% of consumers want brands to help them be more eco-responsible.

 

July 7 2020.

30% of US consumers expect to shop more online and less in store post crisis. 27% expect to retain heightened use of contactless payment after the crisis ends

 

June 30 2020.

6 in 10 shoppers explored other retailers. In addition, store brands have risen in popularity during the pandemic.

 

June 30 2020.

Pureprofile

 

June 30 2020.

COVID-19 has been a catalyst for Center Store growth, achieving 22% during peak weeks of March. Center store occasions have positive momentum as restrictions ease across the U.S.; snacking and beverages are realizing strong growth.

 

June 23 2020.

23% of consumers are excited to get back to their normal shopping routing and consumers are becoming increasingly comfortable spending more time in stores - boding well for off premise locations.

 

June 23 2020.

The ripple effects of COVID-19 will change the CPG demand curve for many years. With changing consumer behavior come new demands on CPG retail, including where consumers shop and how they engage with retailers.

 

June 17 2020.

78% of consumers have made a change in where they shop. 89% of consumers have made a change in how they shop.

 

June 9 2020.

 

June 9 2020.

 

June 9 2020.

To Evaluating Assortment Pricing and Promotion Strategies. This worksheet will help evaluate your organization’s strategies in three areas critical to boosting sales and attaining your margin goal – assortment and space, pricing, and promotions.

Nielsen

 

June 9 2020.

Retail sales are down and already projected to drop -10.5% for 2020. Thre are many things off premise locations must take into account moving forward, from inventory and operations to marketing efforts.

 

June 2 2020.

There is a clear demographic and geographic divide for when consumers expect things to return to normalcy. Wine consumers are growing (and also spending more with larger basket rings than before).  

May 19 2020.

Online shopping, stocking up, and avoiding eating out were the most notable behaviors that saw an uptick in the past week, making clear that reopening doesn’t mean an immediate return to normal.

Numerator 

May 19 2020.

COVID-19 continues its reach beyond personal health to CPG Demand, Inflation, Supply Chain and more. IRI is tracking these shifts and their impact on changing the CPG Demand Curve.

IRi 

May 12 2020.

This report provides a look at the reaction to COVID-19 by retailers and consumers across the world.

Mintel 

May 12 2020.

Consumers believe food/beverage companies are responsible for environmentally friendly choices. Brands can innovate with environmentally sustainable ideas that ease the stress brought on by COVID-19.

Mintel 

May 5 2020.

As cooking and eating at home becomes increasinly entrenched, food and cleaning suppliers demand grows while other center store departments slow down. Meat an Frozen remain high, up 40% after adjusting for late Easter in 2019.

Nielsen 

May 5 2020.

Grocery shoppers are making 52% fewer trips, in line with recommendations from the CDC. However, online grocery is thriving, with 51% of shoppers placing an order in the past 4 weeks.
 

April 28 2020.

Online and Offline Consumer Behavior and Future Industry Implications

Nielsen 

April 28 2020.

Grocery makes a comeback as one of the top 5 growth departments replacing Household Care. Trips to store decline but continue to grow online.

Nielsen 

April 28 2020.

Consumers care about retailer precautions: 84% of shoppers said they consider increased sanitation procedures at retailers to be important or extremely important in selecting where they shop. 

Numerator 

April 28 2020.

All third-party vendors are required to wear masks/face coverings when working in a Target store.

 

April 21 2020.

While some consumers watch spending, others spend more on their alcohol purchases. With ever-changing market dynamics short term and long term implications are likely to adjust. 

April 21 2020.

Product shortages and stock-up behaviors decrease slightly.

Numerator

 

Click to Read Full Article 

April 14 2020.

Defining Pantry Preparation 

April 14 2020.

Insights into 7 Pressing Questions About online Grocery Pickup

Field Agent 

April 6 2020.

Current consumer and category Trends 

April 6 2020.

Current consumer and Category Trends 

March 2020.

Total U.S.