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Channel: On Premise 2020
CHANNEL: ON PREMISE
CHANNEL: ON PREMISE
Specific Insights, Sales Trends, Success Stories, CSR & Current Social Campaigns

On Premise Industry Update
December 6 2021.
Positive week on week trends have returned following a slight decline in October. Dollar velocity, average check value, and ticket counts are all above 2019 and 2020 levels. Frequency of visits continues upward momentum with 2 in 5 consumers having been out to drink in bars/restaurants in the past 2 weeks.

On Premise Industry Update
November 8 2021.
Online delivery orders are projected to account for 21% of restaurant orders by 2025. Consumers prefer direct digital ordering from the restaurant versus a third party app, as long as it is optimized. Most important factors are a good experience, an ability to customize items in the order, and food that is ready fast.

COVID-19 On Premise
October 11 2021.
Future visitation intent remains positive as 7 in 10 consumers are planning to visit the on premise in the next 2 weeks for food-led occasions. Over 2 in 3 consumers have ordered food for takeout/delivery in the past 2 weeks. Of those ordering takeout/delivery, over 3 in 4 have ordered more than once.

COVID-19 On Premise
September 8 2021.
The on premise is still the place to build brands. 3 in 5 consumers state that experiences in the on premise have prompted them to purchase drinks in the off premise. Utilize LTOs to drive consumer decision and engagement, and ensure bartenders and staff are educated on brands and promotions.

COVID-19 On Premise
August 9 2021.
There is a positive outlook on future visitation, as 7 in 10 consumers are planning to visit the on premise in the next 2 weeks for food-led occasions and almost 2 in 5 for drink-led occasions. Consumers’ frequency of visiting the on premise has increased vs. previous months, with almost 75% visiting 3 or more times in the past 3 months.

COVID-19 On Premise
June 7 2021.
2 in 5 consumers have returned to the on-premise because they wanted to go back to normal. Gen Z and Millennials are leading the way back to on-premise – 72% of consumers aged 22-34 have been out to eat since venues reopened, and 29% of consumers aged 22-34 have been out for a drink since venues reopened.

On Premise Impact Report Issue 8 Part 2
July 7 2020.
Velocity in the On Premise for outlets that are currently operating has improved to -10% vs the norm in the week to June 27, representing a +220% increase on March 28 when On Premise shutdown commenced. Average check value is also continuing its upward trajectory and is now only -2% lower than Pre-COVID norms, up from -50% at its lowest.
Nielsen

Covid-19 On Premise Impact Report, #8 Pt 1
June 30 2020.
More 21-34 year olds (42%) have been to eat, the older age groups are closing the gap with 35% of 35-54 year olds and 33% of over 55s, illustrating that the higher risk groups are feeling more confident about returning. In terms of spend in bars and restaurants, positively 70% say they are spending more or the same pre-COVID-19.
Nielsen

Local Menu
Support
June 23 2020.
061820 Update: Whether re-tooling for delivery or preparing for re-opening, regional foodways offer familiarity and comfort to consumers during uncertain times. Make room on re-tooled menus for the local market dishes consumers may be missing from restaurants.
Datassential

Covid-19 On Premise Impact Report, #7 Pt 1
June 17 2020.
1 in 3 on Premise visitors have been in bars/restaurants to eat in the last two weeks. Those who have not returned to eat or drink said the biggest concerns are not feeling safe being in close proximity with strangers in these places (45%) and not feeling safe going out at the moment (41%).
Nielsen

Impact
Report
June 23 2020.
Velocity in the On Premise has improved to -23% vs the norm in the week to June 13, representing an +175% increase on March 28 when On Premise shutdown commenced. Average check value is also continuing its upward trajectory and is now only -8% lower than Pre-COVID norms, up from -50% at its lowest.
Nielsen CGA

Covid-19 Snap Scores Dining Preference
June 2 2020.
50% of consumers will probably continue ordering delivery/take out vs. eating in the restaurant when COVID-19 social distancing restrictions are lifted. However, the majority of consumers would likely order in a restaurant - a good sign for on premise locations.
Datassential

Covid-19 On Premise Impact 4 Recovery
May 5 2020.
After the last few weeks of week-on-week velocity increases, the market has begun to flatten out. Delivery with alcohol has increased, consumers drinking more while in lockdown vs less, consumers will return to the channel - to vensues with appropriate social distance measures in place.
Nielsen CGA