Consumer 
Insights &
Market Intelligence

December 6 2021.

Positive week on week trends have returned following a slight decline in October. Dollar velocity, average check value, and ticket counts are all above 2019 and 2020 levels. Frequency of visits continues upward momentum with 2 in 5 consumers having been out to drink in bars/restaurants in the past 2 weeks.

 

November 8 2021.

Online delivery orders are projected to account for 21% of restaurant orders by 2025. Consumers prefer direct digital ordering from the restaurant versus a third party app, as long as it is optimized. Most important factors are a good experience, an ability to customize items in the order, and food that is ready fast.

 

October 11 2021.

Future visitation intent remains positive as 7 in 10 consumers are planning to visit the on premise in the next 2 weeks for food-led occasions. Over 2 in 3 consumers have ordered food for takeout/delivery in the past 2 weeks. Of those ordering takeout/delivery, over 3 in 4 have ordered more than once.

 

September 8 2021.

The on premise is still the place to build brands. 3 in 5 consumers state that experiences in the on premise have prompted them to purchase drinks in the off premise. Utilize LTOs to drive consumer decision and engagement, and ensure bartenders and staff are educated on brands and promotions.

 

August 9 2021.

There is a positive outlook on future visitation, as 7 in 10 consumers are planning to visit the on premise in the next 2 weeks for food-led occasions and almost 2 in 5 for drink-led occasions. Consumers’ frequency of visiting the on premise has increased vs. previous months, with almost 75% visiting 3 or more times in the past 3 months.

 

July 7 2021.

On premise velocity is trading up versus previous years, largely due to higher average check values. Consumer confidence is soaring with nearly 3 in 4 consumers having returned to the on premise. Consumers are ready to reconnect, celebrate and treat themselves.

 

June 7 2021.

2 in 5 consumers have returned to the on-premise because they wanted to go back to normal. Gen Z and Millennials are leading the way back to on-premise – 72% of consumers aged 22-34 have been out to eat since venues reopened, and 29% of consumers aged 22-34 have been out for a drink since venues reopened.

 

May 5 2021.

Nearly 2 in 3 consumers have returned to the on-premise. The top reasons consumers visited were to eat food cooked and prepared by a restaurant, and to order drinks that are not as easy to make or replicate at home.

 

April 7 2021.

The anniversary of the pandemic has passed and most consumers expect status quo or an improving scene for the on-premise.

 

February 24 2021.

 

January 20 2021.

Overall Operator Worries About Surviving This Crisis Are Decreasing Slightly

 

January 6 2021.

79% Of Consumers Are Drinking As Much Or More Alcohol As A Result Of The Pandemic. 9 In 10 Operators Are Optimistic About The Future Of Their Business.