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WELCOME TO

Consumer 
Insights &
Market Intelligence

Channel: eCommerce 2021

 

CHANNEL: eCOMMERCE

Specific Sales & Analysis

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eCommerce Industry Update

December 6 2021.

1 in 10 alcohol buyers shop for alcohol mostly or exclusively online. Over 1 in 4 consumers who buy alcohol online do so on a weekly basis. Given the high frequency of online alcohol purchases, regular delivery cycles are a convenient way of meeting consumers’ weekly needs and can aid retailers in securing share of throat.
 

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eCommerce Industry Update

November 8 2021.

Wine is the dominant beverage type purchased online. Wine is experiencing double digit growth online, though it is being outpaced by both spirits and beer. Wine buyers spend more on average per order and they purchase more frequently than spirits and beer buyers.
 

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eCommerce & Covid-19 

October 11 2021.

42% of consumers plan to celebrate the holidays like they did in 2019, while the majority expect to celebrate the holidays like they did during the pandemic. Behaviors expected to persist this holiday season include the gifting of alcoholic beverages online. According to Drizly, gift share of sales grew to 20% in December 2020 (vs. 9% in 2019).
 

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eCommerce & Covid-19 

September 8 2021.

It’s no surprise that 2020 accelerated the adoption rate of consumers buying alcohol online. Wine currently holds lead in eCommerce, but spirits is taking share of both dollars and buyers.
 

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eCommerce & Covid-19 

August 9 2021.

Nearly 75% of consumers are shopping more online than they were a year ago. Shoppers are embracing a “mobile-first” mindset – nearly 3 in 5 consumers primarily use mobile when shopping online. With over 90% of consumers interested in texting with them, brands and businesses have an opportunity to capture consumers’ attention (and eCommerce revenue).
 

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eCommerce & Covid-19 

July 7 2021.

eCommerce growth is expected to continue with nearly half of consumers shopping more online in 2021. The convenience and fast delivery times has made online shopping a more regular habit, particularly as retailers have accelerated investments in online infrastructure.
 

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eCommerce & Covid-19 

June 7 2021.

44% of eShoppers in the US started buying alcohol online in 2020, compared to only 19% in 2019. Consumers are not expected to drink more overall because of the convenience of buying online, but they’re more likely to trade up online and pay more for experiences.
 

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eCommerce & Covid-19 

April 7 2021.

Alcohol eCommerce has seen massive growth in the last year, both in terms of buyers and category dollars spent.
 

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eCommerce & Covid-19 

February 2 2021.

Food & Beverage has become the largest CPG segment online.
 

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