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Category 2020

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Centric Insights & Sales Trends

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Covid-19 Nielsen Impact on Wine and Spirits US

December 16, 2020.

Nielsen Weekly Update 12.05.20

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Covid Wine Brands and Private Label

December 16, 2020.

National vs Private Label 12.05.20

Nielsen

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Covid-19 YMCO Multi State

December 16, 2020.

IRi Weekly Update 12.14.20

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Covid-19 Nielsen Impact on Wine and Spirits US

December 2, 2020.

Nielsen Weekly Update 11.21.20

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Covid Wine Brands and Private Label

December 2, 2020.

National vs Private Label 11.21.20

Nielsen

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Covid-19 YMCO Multi State

December 2, 2020.

IRi Weekly Update 11.22.20

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Covid-19 Nielsen Impact on Wine and Spirits US

November 18 2020.

Nielsen Weekly Update 11.07.20

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Covid Wine Brands and Private Label

November 18 2020.

National vs Private Label 11.07.20

Nielsen

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Covid-19 YMCO Multi State

November 18 2020.

IRi Weekly Update 11.08.20

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Covid Wine Brands and Private Label

October 6 2020.

National vs Private Label 10.24.20

Nielsen

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Covid-19 Nielsen Impact on Wine and Spirits US

November 3 2020.

Nielsen Weekly Update 10.24.20

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Covid-19 YMCO Multi State

November 3 2020.

IRi Weekly Update 11.02.20

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Covid-19 YMCO Multi State

October 20 2020.

IRi Weekly Update 10.19.20

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Covid-19 Nielsen Impact on Wine and Spirits US

October 20 2020.

Nielsen Weekly Update 10.10.20

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Covid Wine Brands and Private Label

October 6 2020.

National vs Private Label 10.10.20

Nielsen

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Covid-19 Nielsen Impact on Wine and Spirits US

October 6 2020.

Nielsen Weekly Update 9.19.20

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Covid Wine Brands and Private Label

October 6 2020.

National vs Private Label 9.19.20

Nielsen

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Covid-19 YMCO Multi State

October 6 2020.

IRi Weekly Update

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Covid Wine Brands and Private Label

September 23 2020.

National vs Private Label 9.12.20

Nielsen

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Covid-19 Nielsen Impact on Wine and Spirits US

September 23 2020.

Nielsen Weekly Update 9.12.20

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Covid-19 YMCO Multi State

September 10 2020.

IRi Weekly Update 8.23.20

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Covid-19 Nielsen Impact on Wine and Spirits US

September 2 2020.

Nielsen Weekly Update 8.22.20

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Covid-19 YMCO Multi State

September 2 2020.

IRi Weekly Update 8.23.20

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Covid Wine Brands and Private Label

September 2 2020.

National vs Private Label 8.22.20

Nielsen

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Covid Wine Brands and Private Label

August 26 2020.

Update on NB vs PL business

Nielsen

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Covid-19 Nielsen Impact on Wine and Spirits US

August 26 2020.

Nielsen Weekly Update 

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Covid-19 YMCO Multi State

August 26 2020.

IRi Weekly Impact

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Covid-19 Nielsen Impact on Wine and Spirits US

August 19 2020.

Nielsen Weekly Update

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Covid Wine Brands and Private Label

August 19 2020.

Nielsen Weekly Update 8.08.20

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Covid-19 YMCO Multi State

August 19 2020.

IRi Weekly Impact

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Beverage Alcohol Update

August 19 2020.

Analysis of key categories and trends during COVID-19

Nielsen

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Covid-19 Nielsen Impact on Wine and Spirits US

August 12 2020.

Nielsen Weekly Update

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Covid Wine Brands and Private Label

August 12 2020.

Private Label brands continue to decline.

Nielsen

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Covid-19 YMCO Multi State

August 12 2020.

IRi Weekly Impact

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Covid-19 Nielsen Impact on Wine and Spirits US

July 28 2020.

Nielsen Weekly Update 7.18.20

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Covid Wine Brands and Private Label

July 28 2020.

Brands suffering larger declines 7/18/20

•Oak Leaf Vineyards (-$299,541)

•Art of the Cooper (-$236,794)

•Bella Bolle(-$190,530)

•Looking Glass (-$174,938)

•Pinecroft(-$173,288)

•Chalk Board (-$143,790)

•Cellar Box (-$126,192)

•Cloudveil Vineyards (-$101,916)

Nielsen

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Covid-19 YMCO Multi State

July 28 2020.

IRi Weekly Impact 7.19.20

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Covid-19 Nielsen Impact on Wine and Spirits US

July 22 2020.

Nielsen Weekly Update 7.11.20

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Covid-19 YMCO Multi State

July 22 2020.

IRi Weekly Impact 7.12.20

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Covid Wine Brands and Private Label

July 22 2020.

Nielsen Weekly Analysis 7.11.20

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Covid-19 Nielsen Impact on Wine and Spirits US

July 14 2020.

Nielsen Weekly Update 7.04.20

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Covid Wine Brands and Private Label

July 14 2020.

•Private Label growth this week similar to prior week

•7/4/20 +6.16%

•6/27/20 +5.54%

 

•Brands suffering larger declines on 7/4/20

•Bella Bolle(-$283,875)

•Oak Leaf Vineyards (-$248,036)

•Looking Glass (-$157,205)

•Pinecroft(-$144,633)

•Chalk Board (-$138,673)

•Cellar Box (-$124,516)

•Vintage Crush (-$109,399)

Nielsen

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Covid-19 YMCO Multi State

July 14 2020.

Weekly Impact 7.05.20

IRi

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Covid-19 Nielsen Impact on Wine and Spirits US

July 7 2020.

Nielsen Weekly Update 6.27.20

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Covid Wine Brands and Private Label

July 7 2020.

Private Label growth this week in sharp decline from prior week

6/27/20 +5.53%  |  6/20/20 +15.31%

 

Brands suffering larger declines on 6/27/20

•Oak Leaf Vineyards (-$289,212)

•Drops of Jupiter (-$155,843)

•Looking Glass (-$142,889)

•Pinecroft(-$140,128)

•Bella Bolle(-$114,152)

•Cellar Box (-$111,060)

•Chalk Board (-$109,418)

Nielsen

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Covid-19 YMCO Multi State

July 7 2020.

Weekly Impact 6.28.20

IRi

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Hard Seltzer - Covid-19

July 7 2020.

Hard Seltzer sales are outpacing last year's sales by over 3x.

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Covid-19 Nielsen Impact on Wine and Spirits US

June 30 2020.

Nielsen Weekly Update 6.20.20

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Covid Wine Brands and Private Label

June 30 2020.

Private Label growth this week is similar to the end of May's post-Covid growth.

 

Brands suffering larger declines 062020: Oak Leaf, Looking Glass, Pinecroft, Tailor Made, Cellar Box, Bella Bolle

Nielsen

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Covid-19 YMCO Multi State

June 30 2020.

Impact on Category Dollar Growth and YMCO Share 6.21.20

IRi

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Covid-19 Nielsen Impact on Wine and Spirits US

June 23 2020.

Nielsen Weekly Update 6.13.20

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Covid Wine Brands and Private Label

June 23 2020.

• Tailor Made (Publix) experienced a significant decline in week 6/13/20

• Tailor Made (-$2,811,126)

• Brand typically sells between $65-100K weekly. Last year sales over 2 million

 

• Other Brands suffering larger declines on 6/13/20

• Oak Leaf Vineyards (-$332,016)

• Pinecroft (-$148,397)

• Looking Glass (-$147,056)

• Cellar Box (-$108,723)

Nielsen

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Covid-19 YMCO Multi State

June 23 2020.

Impact on Category Dollar Growth and YMCO Share 6.14.20

IRi

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Beer, Wine, Spirits Tracker Weekly - Covid-19

June 17 2020.

Nielsen Weekly Tracker Week 6.06.20

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Covid-19 Nielsen Impact on Wine and Spirits US

June 17 2020.

Nielsen Weekly Update 6.06.20

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Covid Wine Brands and Private Label

June 17 2020.

As growth declines weekly. Most EXCLUSIVE PRIVATE LABEL brands continue to decline week over week.

Nielsen

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Covid-19 YMCO Multi State

June 17 2020.

Impact on Category Dollar Growth and YMCO Share 6.07.20

IRi

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Memorial Day BWS Review

June 9 2020.

Memorial Day 2020 did not see as large an uptick in

sales compared to prior years

– incremental sales not as impactful as prior years.

– Total Beverage Alcohol “slowed” to +24% during the latest 2 weeks of Memorial Day.

IRi

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Beer, Wine, Spirits Tracker Weekly - Covid-19

June 9 2020.

Nielsen Weekly Tracker Week 5.30.20

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Covid-19 Nielsen Impact on Wine and Spirits US

June 9 2020.

Wine & Spirits: Total US 05.30.20

Nielsen

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Covid Wine Brands and Private Label

June 9 2020.

Overall most EXCLUSIVE PRIVATE LABEL brands declining week over week declined more than prior weeks. A few larger brands suffered larger declines than usual.

• Oak Leaf Vineyards (-$234,056)

• Looking Glass (-$142,984)

• Pinecroft (-$115,363)

• Vintage Crush (-$106,391)

Nielsen

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Covid-19 YMCO Multi State

June 9 2020.

Impact on Category Dollar Growth and YMCO Share 6.08.20

IRi

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Beverage Alcohol Growth Rates

June 9 2020.

Week ending March 21 was the big stock-up period for alcohol off premise, with retrenchment the week following; more stability week to week since then (all higher than year ago).

Nielsen

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Recession Series: Brand Performance CPG

June 9 2020.

During the Great Recession of 2008-2009, only half of major CPG brands grew in both dollar and volume sales in the measured channel.

IRi

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Recession Series - Private Label

June 9 2020.

Since the last recession, select retailers have invested heavily in Private Label programs, many tiered offerings, product benefits and features, not just price.

IRi

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Beer, Wine, Spirits Tracker Weekly - Covid-19

June 2 2020.

Nielsen Weekly Tracker Week 5.23.20

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Covid-19 Nielsen Impact on Wine and Spirits US

June 2 2020.

Wine & Spirits: Total US 05.23.20

Nielsen

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Covid Wine Brands and Private Label

June 2 2020.

Overall most EXCLUSIVE PRIVATE LABEL brands declining week over week declined more than prior weeks. A few larger brands suffered larger declines than usual.

•Art of The Cooper (-$239,748)

•Oak Leaf Vineyards (-$205,311)

•Bella Boelle(-$29,326)

Nielsen

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Covid-19 YMCO Multi State

June 2 2020.

Impact on Category Dollar Growth and YMCO Share 6.01.20

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FMCG, Alcohol & BWS Growth

June 2 2020.

Week Ending March 21 was the big stock-up period for alcohol off premise, with retrenchment the week following; more stability week to week since.

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Beer, Wine, Spirits Tracker Weekly - Covid-19

May 27 2020.

Nielsen Weekly Tracker Week 5.16.20

Nielsen

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Covid-19 Nielsen Impact on Wine and Spirits US

May 26 2020.

Wine & Spirits: Total US 05.16.20

Nielsen

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Covid Wine Brands and Private Label

May 26 2020.

Private Label vs National Brand Wines 5.16.20

Nielsen

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Covid-19 YMCO Multi State

May 26 2020.

Impact on Category Dollar Growth and YMCO Share 5.17.20

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Covid-19 Insights Impact on Bev Alc

May 26 2020.

Wine, Spirits, Sparkling, Premixed and Non AlcMixers Show Growth

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Beer, Wine, Spirits Tracker Weekly - Covid-19

May 19 2020.

Nielsen Weekly Tracker Week 5.09.20

Nielsen

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Covid-19 Nielsen Impact on Wine and Spirits US

May 19 2020.

Wine & Spirits: Total US 05.09.20

Nielsen

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Covid Wine Brands and Private Label

May 19 2020.

Private Label vs National Brand Wines 5.09.20

Nielsen

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Covid-19 YMCO Multi State

May 19 2020.

Impact on Category Dollar Growth and YMCO Share WE051020

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Beer, Wine, Spirits Tracker Weekly - Covid-19

May 12 2020.

Nielsen Weekly Tracker Week 5.02.20

Nielsen

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Covid-19 Nielsen Impact on Wine and Spirits US

May 12 2020.

Wine & Spirits: Total US 05.02.20

Nielsen

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Covid Wine Brands and Private Label

May 12 2020.

Private Label vs National Brand Wines 5.02.20

Nielsen

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Covid-19 YMCO Multi State

May 12 2020.

Impact on Category Dollar Growth and YMCO Share WE050320

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Covid-19 Impact on Bev Alc

May 12 2020.

Large Format Stores: Replenishment Trips Continue to Drive Growth for Beer, Wine, and Spirits Categories.

IRi

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Beer, Wine, Spirits Tracker Weekly - Covid-19

May 5 2020.

Nielsen Weekly Tracker Week 4.25.20

Nielsen

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Covid-19 Nielsen Impact on Wine and Spirits US

May 5 2020.

Wine & Spirits: Total US 4.25.20

Nielsen

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Covid Wine Brands and Private Label

May 5 2020.

Private Label vs National Brand Wines 4.25.20

Nielsen

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Covid-19 YMCO Multi State

May 5 2020.

Impact on Category Dollar Growth and YMCO Share WE042620

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Navigating the Impact on Bev Al

May 5 2020.

Wine & Spirits Focus: The deck includes insights across Off Premise, On Premise, online, as well as points from recent CGA research on what's next for On-Premise.

Nielsen

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Total Store
Covid-19 Impact Tracker

May 5 2020.

WE042520

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Covid-19 Nielsen Impact on Wine and Spirits

April 29 2020.

Total U.S.

Nielsen

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Covid-19 Consumer Spend Tracker IRI BCG

April 28 2020.

Consumer Spending Tracker for Measured Channels

IRi

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Covid-19 Impact on Category Growth

April 28 2020.

Impact on Category Growth and YMCO Share

IRi

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Nielsen BWS Tracker Weekly - Covid-19

April 28 2020.

Despite the deep economic impacts, we continue to see Premiumization in the off premise across all three categories

Nielsen

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Beverage Alcohol Online vs Offline

April 28 2020.

BevAl sales continue to boom online.

Nielsen

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COVID-19 Impact on Category Growth

April 21 2020.

IRi

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COVID-19 Wine & Spirits Total U.S.

April 21 2020.

WE 041120

Nielsen

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Nielsen BWS Tracker Weekly - Covid-19

April 21 2020.

Beer Wine & Spirits Weekly Tracker

WE 041120

Nielsen

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Covid-19
Impact Tracker

April 21 2020.

Total Store - Total U.S. xAOC (All Outlets Combined)

Nielsen

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IZEA Coronavirus Impacts

April 14 2020.

On Alcohol & Social Media Consumption Report

 

Click here for the full report

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Packaging's Response to Covid-19

April 14 2020.

Mintel

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Quick Buzz, Long Hangover:
U.S. Alcohol

April 14 2020.

Covid-19 & the Market

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Covid-19 Impact on Category Growth

April 14 2020.

and the YMCO Share

IRi

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Covid-19 Wine & Spirits Total U.S.

April 14 2020.

Nielsen

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Covid-19 Wine Brands & Private Label

April 6 2020.

Total US xAOC plus Liquor

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Covid-19 Spirits & Wine: California

April 6 2020.

Prepared by John Leontis

IRi

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Covid-19
and the Economy

March 2020.

Then and Now: Consumer CPG Behavior During Economic Downturns

IRi

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Beer, Wine, Spirits and Tracker

Weekly.

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Total Store Impact Tracker

Index to Avg. Weekly $ Vol.

© RNDC Consumer Insights and Market Intelligence

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