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Insights &
Market Intelligence
Category 2020
CATEGORY
Centric Insights & Sales Trends
Covid Wine Brands and Private Label
July 28 2020.
Brands suffering larger declines 7/18/20
•Oak Leaf Vineyards (-$299,541)
•Art of the Cooper (-$236,794)
•Bella Bolle(-$190,530)
•Looking Glass (-$174,938)
•Pinecroft(-$173,288)
•Chalk Board (-$143,790)
•Cellar Box (-$126,192)
•Cloudveil Vineyards (-$101,916)
Nielsen
Covid Wine Brands and Private Label
July 14 2020.
•Private Label growth this week similar to prior week
•7/4/20 +6.16%
•6/27/20 +5.54%
•Brands suffering larger declines on 7/4/20
•Bella Bolle(-$283,875)
•Oak Leaf Vineyards (-$248,036)
•Looking Glass (-$157,205)
•Pinecroft(-$144,633)
•Chalk Board (-$138,673)
•Cellar Box (-$124,516)
•Vintage Crush (-$109,399)
Nielsen
Covid Wine Brands and Private Label
July 7 2020.
Private Label growth this week in sharp decline from prior week
6/27/20 +5.53% | 6/20/20 +15.31%
Brands suffering larger declines on 6/27/20
•Oak Leaf Vineyards (-$289,212)
•Drops of Jupiter (-$155,843)
•Looking Glass (-$142,889)
•Pinecroft(-$140,128)
•Bella Bolle(-$114,152)
•Cellar Box (-$111,060)
•Chalk Board (-$109,418)
Nielsen
Covid Wine Brands and Private Label
June 23 2020.
• Tailor Made (Publix) experienced a significant decline in week 6/13/20
• Tailor Made (-$2,811,126)
• Brand typically sells between $65-100K weekly. Last year sales over 2 million
• Other Brands suffering larger declines on 6/13/20
• Oak Leaf Vineyards (-$332,016)
• Pinecroft (-$148,397)
• Looking Glass (-$147,056)
• Cellar Box (-$108,723)
Nielsen
Covid Wine Brands and Private Label
June 9 2020.
Overall most EXCLUSIVE PRIVATE LABEL brands declining week over week declined more than prior weeks. A few larger brands suffered larger declines than usual.
• Oak Leaf Vineyards (-$234,056)
• Looking Glass (-$142,984)
• Pinecroft (-$115,363)
• Vintage Crush (-$106,391)
Nielsen
Covid Wine Brands and Private Label
June 2 2020.
Overall most EXCLUSIVE PRIVATE LABEL brands declining week over week declined more than prior weeks. A few larger brands suffered larger declines than usual.
•Art of The Cooper (-$239,748)
•Oak Leaf Vineyards (-$205,311)
•Bella Boelle(-$29,326)
Nielsen
