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2 in 3 consumers like to buy products that align mostly or very well with their own values. Increasingly, consumers are doing the research to discover what brands’ and companies’ values are, and when these values align with consumers, they are more likely to visit or make a purchase.
CONSUMER/SHOPPER
Psychographics & Behavioral Insights
Consumer Industry Update
May 9 2022.
2 in 3 consumers like to buy products that align mostly or very well with their own values. Increasingly, consumers are doing the research to discover what brands’ and companies’ values are, and when these values align with consumers, they are more likely to visit or make a purchase.
Consumer Industry Update
March 14 2022.
The majority of consumers expect to celebrate multiple holidays in 2022. Grocery and Mass retailers are the top two locations consumers plan to shop for all major holidays, with food-focused holidays leaning Grocery and gift-focused holidays leaning Mass. Cinco de Mayo is the top holiday for alcohol purchases, followed closely by New Year’s Eve.
Consumer Industry Update
February 7 2022.
For Gen Z consumers, their alcohol choices are a reflection of their lifestyle. They’re more interested in the experiential and social benefits of their beverages, both alcoholic and non-alcoholic, than Millennials. Gen Z consumers also lean toward sweeter profiles and a broader variety of beverages, and are more likely to connect with brands through social media.
Consumer Industry Update
January 10 2022.
1 in 4 Gen Z + Millennial consumers are signing on to Dry January, compared to 1 in 5 Gen X + Boomers. Physical and mental wellness are the primary drivers of participation for all ages. Over half of participants plan to extend their sobriety past January and nearly 1 in 4 will practice moderation. Non-alcoholic wine and mocktails offer long-term options for those who maintain new habits.
Consumer Industry Update
December 6 2021.
Consumers are anticipating December holidays and New Year’s Eve plans mostly in line with last year. Few consumers take a break from alcohol during their winter gatherings with over 1 in 2 drinking the same or more alcohol. About 1 in 3 consumers typically splurge on nicer brands, but most buy the alcohol they already like.
Consumer Industry Update
November 8 2021.
Over 3 in 4 gift shoppers worry that product shortages could impact their holiday buying. 46% of consumers have already started their holiday gift shopping. They are willing to be flexible – substituting products and shopping a wider retailer set – but the majority are not willing to pay a higher price for items in short supply.
Covid-19 & Consumer
September 8 2021.
The U.S. will continue to be more diverse with Caucasian losing share of population to Multicultural in future years. Multicultural consumers are currently driving wine and spirits growth regarding both penetration and dollar volume growth.
Covid-19 & Consumer
August 9 2021.
Due to the delta variant of coronavirus, 57% of consumers have become more cautious and are taking precautions by maintaining pandemic behaviors, such as cooking at home and relying on drive-through. However, don’t expect a big uptick in delivery of groceries and alcohol. Most people will go along with the requirement to wear a mask at restaurants, but fewer would comply if asked to see proof of vaccination.
Covid-19 & Consumer
July 7 2021.
75% of consumers have taken or plan to take a summer vacation in 2021. Time with family, visiting a beach/lake and visiting a new place are the most popular summer vacation destinations. Among consumers taking summer vacations, 4 in 5 note budget as the top concern.
Covid-19 & Consumer
June 7 2021.
Shopping with values is here to stay. Consumers have come to see their own buying decisions as representative of their personal ethics and identity, and they seek to hold brands and companies accountable to their values and commitments.
Covid-19 & Consumer
April 7 2021.
Consumers are eager to get back out and about. Reconnecting with family, friends, and coworkers is top priority and many will resume travel.
Covid-19 & Consumer
February 2 2021.
Home Cooking Popularity Presents An Opportunity For Brands To Encourage Consumers To Be Their Own At Home Bartenders.
Covid-19 & Consumer
January 20 2021.
30% of consumers are changing to less expensive products to save money and many are open to private labels.
Covid-19 & Consumer Behaviors
December 16 2020.
Just About Everyone Experienced A Different Thanksgiving This Year. Expect More Of The Same For Christmas. Vaccine Help Is On The Way But Consumers Sense The Pandemic Is Far From Over
Covid-19 & Consumer Behaviors
December 2 2020.
87% of consumers plan to celebrate the winter holidays. 85% have already started shopping for the holidays.
Covid-19 & Consumer Behaviors
November 18 2020.
Winter Is Coming! Consumers Expect To Bunker Down During The Winter Months And Seem To Have A Grim Outlook On The Short Term Future. Consumer Road Trips Have Seen A Sharp Rise Because Of The Pandemic.
Covid-19 Impact on US Consumers
October 20 2020.
43% of consumers say their money is tighter due to COVID-19. The good news is that less consumers have cut back spending on food from restaurants than they were 6 months ago.
Covid-19 Impact on US Consumers
October 6 2020.
As holiday season approaches, consumers are preparing to celebrate them in a non-traditional way. Consumers continue to prioritize healthier eating as the pandemic goes on.
Covid-19 Consumers
September 23 2020.
50% of consumers are limiting the time they spend in stores and 45% are shopping more online. Just 18% of consumers are more likely to purchase brands they know because of safety concerns - indicating there is room for smaller brands to make a name for themselves as long as they're in stock.
Covid-19 Consumers
September 10 2020.
Consumers continue to value safety, especially in store. 60% of consumers are concerned with catching COVID-19 in the store. 28% of consumers are spending less money and less time shopping than before the pandemic.
Covid-19 Consumers
September 2 2020.
81% of consumers say their shopping behavior has been impacted by COVID-19. 65% of consumers anticipate stocking back up on essential items in the next two months.
Covid-19 Impact on US Consumers
September 2 2020.
13% of consumers say alcohol has taken a higher priority in their spending because of COVID-19. 28% of consumers are comfortable going for a inside on-premise but 42% are comfortable drinking on-premise outside.
Covid-19 Consumers
August 26 2020.
This Deck Dives In Depth How COVID-19 Has Affected Consumer Behaviors In 5 Key Ways: Shift To Values And Essentials, Flight To Digital And Omnichannel, Shock To Loyalty, Health And Caring Economy, And A Homebody Economy.
Covid-19 Consumers
August 19 2020.
In life after COVID, 88% of consumers plan to shop more online. 3 in 4 currently are shopping more online than before the pandemic began.
McKinsey - Consumer Behavior
August 19 2020.
COVID-19 is changing how consumers behave across 8 areas of life.
Covid-19 Impact on Consumer Behavior
August 12 2020.
81% Of Consumers Are Drinking As Much Or More Alcohol As Before During COVID-19.
Consumers & Safety: Covid-19
July 28 2020.
78% of consumers are unsure who to trust about the state of the pandemic. Consumers feel most safe going to grocery stores.
Covid-19 Impact on US Consumers
July 28 2020.
15% of consumers say alcohol has taken a higher priority in their spending. 60% of consumers are limiting their time spent in stores - furhter indicating safety is a major concern again.
Holiday Shopping
July 22 2020.
48% of holiday shoppers expect to spend less than last year. The pandemic has forced Amazon to move its annual Prime Day 3 months later.
COVID-19 & Consumers
July 22 2020.
Americans are pre-planning their grocery trips more carefully and increasingly seek out convenient and "safe" solutions while shopping.
Consumer Impact: COVID-19
July 14 2020.
COVID-19 Has Altered The Way Consumers Shop - 56% Are Limiting The Time They Spend In Stores.
Contactless Payments - Behavior Change
July 7 2020.
Contactless Payments Preferred Payment Method for Almost 30% of US Consumers Post COVID-19
Consumer Behavior Covid-19
July 7 2020.
COVID-19 has changed how consumers order and their expectations for delivery
Consumer Habits
June 30 2020.
83%of consumers said their shopping behavior had been impacted by Coronavirus , the lowest level in 3 months
Covid-19 & Consumers
June 30 2020.
Consumer concern for COVID-19 has remained relatively consistent for two months in a row. 72% of consumers are now wearing face masks in public and less are concerned with items running out of stock in stores.
Mintel
Anticipating Consumer Needs Today and Tomorrow
June 30 2020.
Online CPG Shopping Has Increased By 57% Since The Start Of The Crisis . 72% Of CPG Shoppers Are Influenced By Brands' Activities During The Pandemic.
Nielsen
Consumer Concerns Regarding Covid-19
June 30 2020.
As the country begins reopening, it’s going to take time to rebuild confidence and feelings of safety and security in this time of COVID-19, and balancing economic wellbeing with physical health and wellness will remain difficult.
Numerator
Resilience: Datassential Report 26
June 23 2020.
47% of of consumers are definitely avoiding eating out - continuing the downward trend of consumer concern. 20% of consumers say if a second wave of COVID-19 hits the U.S., we should continue opening businesses as planned.
PFS Commerce: U.S. Consumer Research Infographic
June 23 2020.
COVID-19 has forced consumers to adjust their shopping habits with 44% of consumers trying new brands due to limited availability of products.
Consumer Behavior: Domestic Products Shine
June 23 2020.
Highlighting 'Domestic Made' could go a long way as COVID-19 has inreased consumer desire to shop local.
One Table Consumer
June 17 2020.
63% Of consumers are looking forward to going to restaurants again; however 29% of consumers plan to eat inside a restaurant in the future. 96% of consumers say a sealed single-served packaged item (food/beverage) will be safe to consume after shelter-in-place restrictions have been lifted.
Life at Home
June 9 2020.
SmallBizTrends - Consumers are shopping online with brands and retailers they have never shopped with before. 81% are learning to cook or already cooking at home during quarantine.
Consumer
Behavior
June 2 2020.
Overall Retail Sales Dropped 41% Compared With The Same Period A Year Earlier. Consumers Have Become More Comfortable Purchasing Items On Their Mobile Devices During This Pandemic.
Covid-19
Pain Points
June 2 2020.
With a soft reopening of businesses nationwide, avoidance of eating out has decreased further - especially among women. 47% of diners are willing to dine in at a restaurant that has patio or outdoor seating.
Datassential
Consumer
Behavior
June 2 2020.
As states being lowering their restrictions and businesses re-open, consumer shopping habits are slowly returning to normal.
Numerator
Shopping
Behavior
June 2 2020.
Shoppers are experiencing less product shortages but continue to eat out less and make purchases online.
Numerator
Coronavirus - Health At Home
May 26 2020.
44% of consumers are cooking more at home since the Coronavirus outbreak. Consumers are also becoming increasingly concerned with the economic repercussions of COVID-19.
Datassential
Consumer
Concerns
May 19 2020.
Economic impact and risk of infection continued to be the primary concerns cited by consumers.
Numerator
Covid 19 Consumer Sentiment
May 19 2020.
Concern over Coronavirus at lowest level since Early March.
Numerator
Impact on Consumer Behavior
May 19 2020.
9 in 10 consumers have changed their shopping behavior due to Coronavirus, in line with past weeks.
Numerator
Covid-19 Perception of ReOpening
May 12 2020.
Even though the government may feel they are ready to reopen businesses, consumers feel otherwise. Consumers are excited to get back to normal activities but think businesses should wait to reopen.
How Covid-19 Brought the Future Forward
May 12 2020.
A look at how the COVID-19 pandemic has accelerated Mintel's 2030 Consumer Trends and how that's moved several key Trend Pillars into focus.
Mintel
Covid-19 Shopping Behaviors
May 5 2020.
2 in 3 consumers still experiencing product shortages.
Numerator
IZEA Insights: Consumption Trends
May 5 2020.
45% of Consumers Say They Have Purchased “Non-Essential” items during Coronavirus Lockdown. Social media users up to 2.1x more likely to purchase discretionary items as compared to those who don’t use social media.
Level Of Concern History Covid-19
May 5 2020.
Concern over Coronavirus at lowest level since mid-March.
Numerator
Customer Concerns Regarding Covid-19
May 5 2020.
Concerns over social and economic impact remain high.
Numerator
Can Dystopia Lead to Utopia?
April 28 2020.
Consumers are being forced to alter their behavior. Which of these changes could last and could some even lead to better long-term outcomes?
Coronavirus Ready Or Not
April 28 2020.
How will consumers respond to reopen the economy as we go forward? What can restaurants do to reassure them that dining in will be safe?
Datassential
Covid-19 Impact Assessment Update
April 28 2020.
The Changing Shape of the CPG Demand Curve
IRi
Life Beyond Covid-19 Rebound Reboot or Reinvent
April 28 2020.
The seismic and unforeseen shocks from the global COVID-19 pandemic will draw consumers, industries and societies into a course of restoration and renewal as they look to revive growth.
Seeing & Decoding Consumer Behavior
April 28 2020.
Shoppers are beginning to enter a “New Normal” where Consumption remains high but Grocery trips are mainly for Replenishment and not Stock-Ups.
Changed Behavior During and Post Great Recession
April 21 2020.
Lessons Learned from Great Recession, and What They Could Indicate for Evolving Consumer Behaviors Post COVID-19
Nielsen
Money Matters: Covid-19 Report 13
April 21 2020.
Consumers face trade-offs in their food buying everywhere, from near-empty shelves in newly one-way grocery aisles to the local restaurants they’re trying to support. Their collective outlook is dim.
Datassential
Quarantined Consumer: Loyal, Specialties, Stocking Up
April 21 2020.
What's the new in-store normal?
mfour
Covid-19 and the Economy
April 14 2020.
Consumers Provide a Pessimistic View of Coming Months
U.S. Consumers Respond to
Covid-19
April 14 2020.
A weekly tracker examining American's worries and behavior changes directly related to Covid-19
CONSUMER/SHOPPER ARTICLES
Psychographics & Behavior Consumer
