Consumer 
Insights &
Market Intelligence

December 14 2022.

Consumers will predominantly be shopping for presents to give to their family and friends this holiday season. Given the economic pressures, cash and gift cards remain the top ranked item to be wanted to give and receive. Over 1 in 2 consumers will also look to their family and friends for recommendations as they prepare for holiday gatherings.

November 22 2022.

Inflation is, not surprisingly, driving shoppers to spend noticeably more or less this year than usual. Younger consumers plan to spend more on holiday gifts this year than normal, due to a desire to splurge and improved job situations. Gift cards are the top ranked item to gift as experiences continue to gain traction.

September 30 2022.

Over 1 in 2 consumers moved unexpectedly within the previous two years. The Southern and Western regions of the US are growing faster than the Northeast and Midwest. 36% of consumers said they moved, due to the impact of COVID-19.

July 18 2022.

New consumer shopping pattern continues to evolve in what NielsenIQ has coined (and trademarked): Click + Collect + Complete. Over 1 in 5 shoppers plan an in-store shopping trip combined with a prior online order.

June 13 2022.

Gen Z and Millennials lead Gen X and Boomers in replacing traditional drinks with non-alcoholic versions. “Healthier lifestyle” was chief among reasons. In unexpected news, Gen Z also cited red wine as the drink they most anticipate buying more of this year, topping a list that included Tequila and hard seltzer.

May 9 2022.

2 in 3 consumers like to buy products that align mostly or very well with their own values. Increasingly, consumers are doing the research to discover what brands’ and companies’ values are, and when these values align with consumers, they are more likely to visit or make a purchase.

March 14 2022.

The majority of consumers expect to celebrate multiple holidays in 2022. Grocery and Mass retailers are the top two locations consumers plan to shop for all major holidays, with food-focused holidays leaning Grocery and gift-focused holidays leaning Mass. Cinco de Mayo is the top holiday for alcohol purchases, followed closely by New Year’s Eve.

February 7 2022.

For Gen Z consumers, their alcohol choices are a reflection of their lifestyle. They’re more interested in the experiential and social benefits of their beverages, both alcoholic and non-alcoholic, than Millennials. Gen Z consumers also lean toward sweeter profiles and a broader variety of beverages, and are more likely to connect with brands through social media. 

January 10 2022.

1 in 4 Gen Z + Millennial consumers are signing on to Dry January, compared to 1 in 5 Gen X + Boomers. Physical and mental wellness are the primary drivers of participation for all ages. Over half of participants plan to extend their sobriety past January and nearly 1 in 4 will practice moderation. Non-alcoholic wine and mocktails offer long-term options for those who maintain new habits.