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WELCOME TO

Consumer 
Insights &
Market Intelligence

Consumer/Shopper

Monthly Recap

New consumer shopping pattern continues to evolve in what NielsenIQ has coined (and trademarked): Click + Collect + Complete. Over 1 in 5 shoppers plan an in-store shopping trip combined with a prior online order.

 

CONSUMER/SHOPPER 

Psychographics & Behavioral Insights

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Consumer Industry Update

July 18 2022.

New consumer shopping pattern continues to evolve in what NielsenIQ has coined (and trademarked): Click + Collect + Complete. Over 1 in 5 shoppers plan an in-store shopping trip combined with a prior online order.

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Consumer Industry Update

June 13 2022.

Gen Z and Millennials lead Gen X and Boomers in replacing traditional drinks with non-alcoholic versions. “Healthier lifestyle” was chief among reasons. In unexpected news, Gen Z also cited red wine as the drink they most anticipate buying more of this year, topping a list that included Tequila and hard seltzer.

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Consumer Industry Update

May 9 2022.

2 in 3 consumers like to buy products that align mostly or very well with their own values. Increasingly, consumers are doing the research to discover what brands’ and companies’ values are, and when these values align with consumers, they are more likely to visit or make a purchase.

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Consumer Industry Update

March 14 2022.

The majority of consumers expect to celebrate multiple holidays in 2022. Grocery and Mass retailers are the top two locations consumers plan to shop for all major holidays, with food-focused holidays leaning Grocery and gift-focused holidays leaning Mass. Cinco de Mayo is the top holiday for alcohol purchases, followed closely by New Year’s Eve.

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Consumer Industry Update

February 7 2022.

For Gen Z consumers, their alcohol choices are a reflection of their lifestyle. They’re more interested in the experiential and social benefits of their beverages, both alcoholic and non-alcoholic, than Millennials. Gen Z consumers also lean toward sweeter profiles and a broader variety of beverages, and are more likely to connect with brands through social media. 

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Consumer Industry Update

January 10 2022.

1 in 4 Gen Z + Millennial consumers are signing on to Dry January, compared to 1 in 5 Gen X + Boomers. Physical and mental wellness are the primary drivers of participation for all ages. Over half of participants plan to extend their sobriety past January and nearly 1 in 4 will practice moderation. Non-alcoholic wine and mocktails offer long-term options for those who maintain new habits.

CONSUMER/SHOPPER ARTICLES 

Psychographics  & Behavior Consumer 

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US Consumer Sentiment During the Crisis

**Scroll down within article for impactful slides**

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What New Consumer Habits Will Stick Post-COVID19? China Offers Clues

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Asian Consumers are Rethinking How they Eat Post Covid-19

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Research Your Way

Out of a Crisis

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Covid-19 Pandemic

Here and Now

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Quarantine

Insights

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