GettyImages-845301446_edited.jpg

WELCOME TO

Consumer 
Insights &
Market Intelligence

Consumer/Shopper

Monthly Recap

2 in 3 consumers like to buy products that align mostly or very well with their own values. Increasingly, consumers are doing the research to discover what brands’ and companies’ values are, and when these values align with consumers, they are more likely to visit or make a purchase.

CONSUMER/SHOPPER 

Psychographics & Behavioral Insights

CIMI_IndustryUpdate-Consumer.jpg
Consumer Industry Update

May 9 2022.

2 in 3 consumers like to buy products that align mostly or very well with their own values. Increasingly, consumers are doing the research to discover what brands’ and companies’ values are, and when these values align with consumers, they are more likely to visit or make a purchase.

CIMI_IndustryUpdate-Consumer.jpg
Consumer Industry Update

March 14 2022.

The majority of consumers expect to celebrate multiple holidays in 2022. Grocery and Mass retailers are the top two locations consumers plan to shop for all major holidays, with food-focused holidays leaning Grocery and gift-focused holidays leaning Mass. Cinco de Mayo is the top holiday for alcohol purchases, followed closely by New Year’s Eve.

CIMI_IndustryUpdate-Consumer.jpg
Consumer Industry Update

February 7 2022.

For Gen Z consumers, their alcohol choices are a reflection of their lifestyle. They’re more interested in the experiential and social benefits of their beverages, both alcoholic and non-alcoholic, than Millennials. Gen Z consumers also lean toward sweeter profiles and a broader variety of beverages, and are more likely to connect with brands through social media. 

CIMI_IndustryUpdate-Consumer.jpg
Consumer Industry Update

January 10 2022.

1 in 4 Gen Z + Millennial consumers are signing on to Dry January, compared to 1 in 5 Gen X + Boomers. Physical and mental wellness are the primary drivers of participation for all ages. Over half of participants plan to extend their sobriety past January and nearly 1 in 4 will practice moderation. Non-alcoholic wine and mocktails offer long-term options for those who maintain new habits.

CIMI_IndustryUpdate-Consumer.jpg
Consumer Industry Update

December 6 2021.

Consumers are anticipating December holidays and New Year’s Eve plans mostly in line with last year. Few consumers take a break from alcohol during their winter gatherings with over 1 in 2 drinking the same or more alcohol. About 1 in 3 consumers typically splurge on nicer brands, but most buy the alcohol they already like.

CIMI_IndustryUpdate-Consumer.jpg
Consumer Industry Update

November 8 2021.

Over 3 in 4 gift shoppers worry that product shortages could impact their holiday buying. 46% of consumers have already started their holiday gift shopping. They are willing to be flexible – substituting products and shopping a wider retailer set – but the majority are not willing to pay a higher price for items in short supply.

computermockup-1190257848.jpg
Covid-19  & Consumer 

September 8 2021.

The U.S. will continue to be more diverse with Caucasian losing share of population to Multicultural in future years. Multicultural consumers are currently driving wine and spirits growth regarding both penetration and dollar volume growth.

computermockup-1190257848.jpg
Covid-19  & Consumer 

August 9 2021.

Due to the delta variant of coronavirus, 57% of consumers have become more cautious and are taking precautions by maintaining pandemic behaviors, such as cooking at home and relying on drive-through. However, don’t expect a big uptick in delivery of groceries and alcohol. Most people will go along with the requirement to wear a mask at restaurants, but fewer would comply if asked to see proof of vaccination.

computermockup-1190257848.jpg
Covid-19  & Consumer 

July 7 2021.

75% of consumers have taken or plan to take a summer vacation in 2021. Time with family, visiting a beach/lake and visiting a new place are the most popular summer vacation destinations. Among consumers taking summer vacations, 4 in 5 note budget as the top concern.

 

computermockup-1190257848.jpg
Covid-19  & Consumer 

June 7 2021.

Shopping with values is here to stay. Consumers have come to see their own buying decisions as representative of their personal ethics and identity, and they seek to hold brands and companies accountable to their values and commitments.

 

computermockup-1190257848.jpg
Covid-19  & Consumer 

April 7 2021.

Consumers are eager to get back out and about. Reconnecting with family, friends, and coworkers is top priority and many will resume travel.

 

computermockup-1190257848.jpg
Covid-19  & Consumer 

February 2 2021.

Home Cooking Popularity Presents An Opportunity For Brands To Encourage Consumers To Be Their Own At Home Bartenders. 

 

computermockup-1190257848.jpg
Covid-19  & Consumer 

January 20 2021.

30% of consumers are changing to less expensive products to save money and many are open to private labels.

 

computermockup-1190257848.jpg
Covid-19  & Consumer Behaviors

December 16 2020.

Just About Everyone Experienced A Different Thanksgiving This Year. Expect More Of The Same For Christmas. Vaccine Help Is On The Way But Consumers Sense The Pandemic Is Far From Over

 

computermockup-1190257848.jpg
Covid-19  & Consumer Behaviors

December 2 2020.

87% of consumers plan to celebrate the winter holidays. 85% have already started shopping for the holidays.

 

computermockup-1190257848.jpg
Covid-19  & Consumer Behaviors

November 18 2020.

Winter Is Coming! Consumers Expect To Bunker Down During The Winter Months And Seem To Have A Grim Outlook On The Short Term Future. Consumer Road Trips Have Seen A Sharp Rise Because Of The Pandemic.

 

iPad-879802316.jpg
Covid-19 Impact on US Consumers

October 20 2020.

43% of consumers say their money is tighter due to COVID-19. The good news is that less consumers have cut back spending on food from restaurants than they were 6 months ago.

 

iPad-879802316.jpg
Covid-19 Impact on US Consumers

October 6 2020.

As holiday season approaches, consumers are preparing to celebrate them in a non-traditional way. Consumers continue to prioritize healthier eating as the pandemic goes on.

 

computermockup-1190257848.jpg
Covid-19  Consumers

September 23 2020.

50% of consumers are limiting the time they spend in stores and 45% are shopping more online. Just 18% of consumers are more likely to purchase brands they know because of safety concerns - indicating there is room for smaller brands to make a name for themselves as long as they're in stock.

 

computermockup-1190257848.jpg
Covid-19  Consumers

September 10 2020.

Consumers continue to value safety, especially in store. 60% of consumers are concerned with catching COVID-19 in the store. 28% of consumers are spending less money and less time shopping than before the pandemic.

 

computermockup-1190257848.jpg
Covid-19  Consumers

September 2 2020.

81% of consumers say their shopping behavior has been impacted by COVID-19. 65% of consumers anticipate stocking back up on essential items in the next two months.

 

iPad-879802316.jpg
Covid-19 Impact on US Consumers

September 2 2020.

13% of consumers say alcohol has taken a higher priority in their spending because of COVID-19. 28% of consumers are comfortable going for a inside on-premise but 42% are comfortable drinking on-premise outside.

 

computermockup-1190257848.jpg
Covid-19  Consumers

August 26 2020.

This Deck Dives In Depth How COVID-19 Has Affected Consumer Behaviors In 5 Key Ways: Shift To Values And Essentials, Flight To Digital And Omnichannel, Shock To Loyalty, Health And Caring Economy, And A Homebody Economy.

 

computermockup-1190257848.jpg
Covid-19  Consumers

August 19 2020.

In life after COVID, 88% of consumers plan to shop more online. 3 in 4 currently are shopping more online than before the pandemic began.

 

GettyImages-1218093780 copy.jpg
McKinsey - Consumer Behavior

August 19 2020.

COVID-19 is changing how consumers behave across 8 areas of life.

 

computermockup-1190257848.jpg
Covid-19 Impact on Consumer Behavior

August 12 2020.

81% Of Consumers Are Drinking As Much Or More Alcohol As Before During COVID-19.

 

computermockup-1190257848.jpg
Consumers & Safety: Covid-19

July 28 2020.

78% of consumers are unsure who to trust about the state of the pandemic. Consumers feel most safe going to grocery stores.

 

iPad-879802316.jpg
Covid-19 Impact on US Consumers

July 28 2020.

15% of consumers say alcohol has taken a higher priority in their spending. 60% of consumers are limiting their time spent in stores - furhter indicating safety is a major concern again.

 

computermockup-1162712386_2.jpg
Holiday Shopping

July 22 2020.

48% of holiday shoppers expect to spend less than last year. The pandemic has forced Amazon to move its annual Prime Day 3 months later.

 

computermockup-1190257848.jpg
COVID-19 & Consumers

July 22 2020.

Americans are pre-planning their grocery trips more carefully and increasingly seek out convenient and "safe" solutions while shopping.

 

computermockup-1190257848.jpg
Consumer Impact: COVID-19

July 14 2020.

COVID-19 Has Altered The Way Consumers Shop - 56% Are Limiting The Time They Spend In Stores.

 

covidmask-1210835143 copy.jpg
Contactless Payments - Behavior Change

July 7 2020.

Contactless Payments Preferred Payment Method for Almost 30% of US Consumers Post COVID-19

 

computermockup-1190257848.jpg
Consumer Behavior Covid-19

July 7 2020.

COVID-19 has changed how consumers order and their expectations for delivery

 

ipad-1135062678.jpg
Consumer Habits

June 30 2020.

83%of consumers said their shopping behavior had been impacted by Coronavirus , the lowest level in 3 months

 

people-1180187740.jpg
Covid-19 & Consumers

June 30 2020.

Consumer concern for COVID-19 has remained relatively consistent for two months in a row. 72% of consumers are now wearing face masks in public and less are concerned with items running out of stock in stores.

Mintel

 

ipadmockup-1144795353 copy.jpg
Anticipating Consumer Needs Today and Tomorrow

June 30 2020.

Online CPG Shopping Has Increased By 57% Since The Start Of The Crisis . 72% Of CPG Shoppers Are Influenced By Brands' Activities During The Pandemic.

Nielsen

 

ipadmockup-1131933303.jpg
Consumer Concerns Regarding Covid-19

June 30 2020.

As the country begins reopening, it’s going to take time to rebuild confidence and feelings of safety and security in this time of COVID-19, and balancing economic wellbeing with physical health and wellness will remain difficult.

Numerator

 

GettyImages-1190257848.jpg
Resilience: Datassential Report 26

June 23 2020.

47% of of consumers are definitely avoiding eating out - continuing the downward trend of consumer concern. 20% of consumers say if a second wave of COVID-19 hits the U.S., we should continue opening businesses as planned.

 

GettyImages-1184170487.jpg
PFS Commerce: U.S. Consumer Research Infographic

June 23 2020.

COVID-19 has forced consumers to adjust their shopping habits with 44% of consumers trying new brands due to limited availability of products.

 

ipad-1135062678.jpg
Consumer Behavior: Domestic Products Shine

June 23 2020.

Highlighting 'Domestic Made' could go a long way as COVID-19 has inreased consumer desire to shop local.

 

winecouplecheers-1182751230 copy.jpg
One Table Consumer

June 17 2020.

63% Of consumers are looking forward to going to restaurants again; however 29% of consumers plan to eat inside a restaurant in the future. 96% of consumers say a sealed single-served packaged item (food/beverage) will be safe to consume after shelter-in-place restrictions have been lifted.

 

sippingwine-909223340 copy.jpg
Life at Home

June 9 2020.

SmallBizTrends - Consumers are shopping online with brands and retailers they have never shopped with before. 81% are learning to cook or already cooking at home during quarantine.

 

ipad-1135062678 copy2.jpg
Consumer
Behavior

June 2 2020.

Overall Retail Sales Dropped 41% Compared With The Same Period A Year Earlier. Consumers Have Become More Comfortable Purchasing Items On Their Mobile Devices During This Pandemic.

 

GettyImages-1215002204 copy.jpg
Covid-19
Pain Points

June 2 2020.

With a soft reopening of businesses nationwide, avoidance of eating out has decreased further - especially among women. 47% of diners are willing to dine in at a restaurant that has patio or outdoor seating.

Datassential

 

GettyImages-1128690419.jpg
Consumer
Behavior

June 2 2020.

As states being lowering their restrictions and businesses re-open, consumer shopping habits are slowly returning to normal.

Numerator

 

GettyImages-1144794837.jpg
Shopping
Behavior

June 2 2020.

Shoppers are experiencing less product shortages but continue to eat out less and make purchases online.

Numerator

 

workfromhome-963110978 copy.jpg
Coronavirus - Health At Home

May 26 2020.

44% of consumers are cooking more at home since the Coronavirus outbreak. Consumers are also becoming increasingly concerned with the economic repercussions of COVID-19.

Datassential

 

GettyImages-1171428174 copy.jpg
Consumer
Concerns

May 19 2020.

Economic impact and risk of infection continued to be the primary concerns cited by consumers.

Numerator

 

GettyImages-1077027080 copy.jpg
Covid 19 Consumer Sentiment

May 19 2020.

Concern over Coronavirus at lowest level since Early March.

Numerator

 

2020loading-1168035599.jpg
Impact on Consumer Behavior

May 19 2020.

9 in 10 consumers have changed their shopping behavior due to Coronavirus, in line with past weeks.

Numerator

 

welcomeopen-1174848247 copy.jpg
Covid-19 Perception of ReOpening

May 12 2020.

Even though the government may feel they are ready to reopen businesses, consumers feel otherwise. Consumers are excited to get back to normal activities but think businesses should wait to reopen.

 

covidmask-1210835143 copy.jpg
How Covid-19 Brought the Future Forward

May 12 2020.

A look at how the COVID-19 pandemic has accelerated Mintel's 2030 Consumer Trends and how that's moved several key Trend Pillars into focus.

Mintel

 

image5.jpg
Covid-19 Shopping Behaviors

May 5 2020.

2 in 3 consumers still experiencing product shortages.

Numerator 

image3.jpg
IZEA Insights: Consumption Trends

May 5 2020.

45% of Consumers Say They Have Purchased “Non-Essential” items during Coronavirus Lockdown. Social media users up to 2.1x more likely to purchase discretionary items as compared to those who don’t use social media. 

image7.jpg
Level Of Concern History Covid-19

May 5 2020.

Concern over Coronavirus at lowest level since mid-March.

Numerator 

image6.jpg
Customer Concerns Regarding Covid-19

May 5 2020.

Concerns over social and economic impact remain high.

Numerator 

analytics-478586376.jpg
Can Dystopia Lead to Utopia?

April 28 2020.

Consumers are being forced to alter their behavior. Which of these changes could last and could some even lead to better long-term outcomes? 

GettyImages-1211542545.jpg
Coronavirus Ready Or Not

April 28 2020.

How will consumers respond to reopen the economy as we go forward? What can restaurants do to reassure them that dining in will be safe?

Datassential

computerscreen-1140137769.jpg
Covid-19 Impact Assessment Update

April 28 2020.

The Changing Shape of the CPG Demand Curve

IRi

GettyImages-1212514362 copy.jpg
Life Beyond Covid-19 Rebound Reboot or Reinvent

April 28 2020.

The seismic and unforeseen shocks from the global COVID-19 pandemic will draw consumers, industries and societies into a course of restoration and renewal as they look to revive growth.

GettyImages-1171428174 copy.jpg
Seeing & Decoding Consumer Behavior

April 28 2020.

Shoppers are beginning to enter a “New Normal” where Consumption remains high but Grocery trips are mainly for Replenishment and not Stock-Ups.

recession.jpg
Changed Behavior During and Post Great Recession

April 21 2020.

Lessons Learned from Great Recession, and What They Could Indicate for Evolving Consumer Behaviors Post COVID-19

Nielsen 

anticipating life.jpg
Impact on CPG Retail

April 21 2020.

Anticipating Life After Covid-19

IRi 

iphone-1083253350.jpg
Money Matters: Covid-19 Report 13 

April 21 2020.

Consumers face trade-offs in their food buying everywhere, from near-empty shelves in newly one-way grocery aisles to the local restaurants they’re trying to support. Their collective outlook is dim.

Datassential 

trust.jpg
The Trust Issue - Covid-19 Report 14

April 21 2020.

The Trust Issue

Datassential 

quarantined.jpg
Quarantined Consumer: Loyal, Specialties, Stocking Up

April 21 2020.

What's the new in-store normal?

mfour 

iphone-1083253350.jpg
Covid-19
Report 10 

April 14 2020.

Making Money Move

Datassential 

ipad-1135062678 copy.jpg
Covid-19 and the Economy

April 14 2020.

Consumers Provide a Pessimistic View of Coming Months 

computer-1092645628.jpg
U.S. Consumers Respond to
Covid-19

April 14 2020.

A weekly tracker examining American's worries and behavior changes directly related to Covid-19 

mockup2.jpg
Covid-19 Insights

April 6 2020.

Current Consumer and Category Trends.  

mockup1.jpg
Covid-19 Pyschological Impact

April 6 2020.

Current Consumer and Category Trends.  

mockup18_edited.jpg
How Americans are Stocking Up

March 2020.

Nielsen 

CONSUMER/SHOPPER ARTICLES 

Psychographics  & Behavior Consumer 

logo3.jpg

US Consumer Sentiment During the Crisis

**Scroll down within article for impactful slides**

logo33.png

What New Consumer Habits Will Stick Post-COVID19? China Offers Clues

logo14.png

Asian Consumers are Rethinking How they Eat Post Covid-19

logo11.png

Research Your Way

Out of a Crisis

logo11.png

Covid-19 Pandemic

Here and Now

logo13.png

Quarantine

Insights

 

© RNDC Consumer Insights and Market Intelligence