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WELCOME TO

Consumer 
Insights &
Market Intelligence

Channel: Retail

 

Monthly Recap

46% of consumers make a spontaneous purchase in-store most of the time or every time (vs. 29% online). When asked what types of displays they tend to notice, consumers considered end-caps to be most effective. Consumers shop for alcohol in-store to see and interact with product, selection and instant gratification.

CHANNEL: RETAIL

Specific Insights, Sales Trends, Success Stories, CSR & Current Social Campaigns

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Retail Industry Update

July 18 2022.

46% of consumers make a spontaneous purchase in-store most of the time or every time (vs. 29% online). When asked what types of displays they tend to notice, consumers considered endcaps to be most effective. Consumers shop for alcohol in-store to see and interact with product, selection and instant gratification.
 

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Retail Industry Update

June 13 2022.

Online grocery shopping levels remain elevated but are showing signs of stabilizing. The store will remain the preferred channel for most categories including alcohol, but multichannel shopping continues to take hold as consumers shop across channels to meet their different need states.
 

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Retail Industry Update

May 9 2022.

In-store grocery shopping continues to rebound as consumers become accustomed to new habits and comfortability in the stores. Online and multichannel shopping remains elevated. Consumers look to retain the convenience realized by online shopping for some purposes as well as the aspects they enjoy about shopping in-store.
 

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Retail Industry Update

March 14 2022.

Food and drink accounts for 37% of online grocery sales vs. 26% before the pandemic. Online grocery sales continue to grow, but growth rates in many grocery categories, like food and drink, are lower than pre-pandemic levels. Most sales still occur offline for food and drink with single- or low-double-digit percentages of sales transacted online.
 

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Retail Industry Update

February 7 2022.

The future of shopping is neither digital nor physical stores, but rather the convergence of digital and physical in a retail shopping environment that truly makes the customer journey more enjoyable and productive. Omnichannel strategies for alcoholic beverage should recognize consumer’s preference toward in-store and be mindful of trade-offs of online purchases.
 

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Retail Industry Update

January 10 2022.

The pandemic not only accelerated the conversion of new online shoppers but convinced a large majority to continue to purchase online, a shift that is likely to be permanent. Retailer apps and personalized notifications are on the rise and shoppers are willing to exchange personal data for services, recommendations, and deals custom to their needs.
 

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