Consumer 
Insights &
Market Intelligence

December 22 2022.

The pandemic accelerated the decline of in-store displays impacting frequency level of features being couple with the displays. Alcoholic beverages added an additional display (+1.0pp), compared to general food losing the most since 2019 (-4.3pp).
 

November 22 2022.

The status quo of retail continues to shift as consumers begin to seek in-store experiences again post-pandemic, seek authenticity from brands, desire giveback considerations from their purchases, and want a better shopping experience. Over 40% of shoppers who purchased off a social post did so from a short-frame video.
 

October 11 2022.

Shoppers who are loyal to eCommerce (“Digital Champs”) pick up and spend similar amounts in-store as those who are more loyal to brick-and-mortar (“Digital Dabblers”). Basket size – quantity and value - online are driven up by Champs; whereas, Dabblers visit more often.
 

July 18 2022.

46% of consumers make a spontaneous purchase in-store most of the time or every time (vs. 29% online). When asked what types of displays they tend to notice, consumers considered endcaps to be most effective. Consumers shop for alcohol in-store to see and interact with product, selection and instant gratification.
 

June 13 2022.

Online grocery shopping levels remain elevated but are showing signs of stabilizing. The store will remain the preferred channel for most categories including alcohol, but multichannel shopping continues to take hold as consumers shop across channels to meet their different need states.
 

May 9 2022.

In-store grocery shopping continues to rebound as consumers become accustomed to new habits and comfortability in the stores. Online and multichannel shopping remains elevated. Consumers look to retain the convenience realized by online shopping for some purposes as well as the aspects they enjoy about shopping in-store.
 

March 14 2022.

Food and drink accounts for 37% of online grocery sales vs. 26% before the pandemic. Online grocery sales continue to grow, but growth rates in many grocery categories, like food and drink, are lower than pre-pandemic levels. Most sales still occur offline for food and drink with single- or low-double-digit percentages of sales transacted online.
 

February 7 2022.

The future of shopping is neither digital nor physical stores, but rather the convergence of digital and physical in a retail shopping environment that truly makes the customer journey more enjoyable and productive. Omnichannel strategies for alcoholic beverage should recognize consumer’s preference toward in-store and be mindful of trade-offs of online purchases.
 

January 10 2022.

The pandemic not only accelerated the conversion of new online shoppers but convinced a large majority to continue to purchase online, a shift that is likely to be permanent. Retailer apps and personalized notifications are on the rise and shoppers are willing to exchange personal data for services, recommendations, and deals custom to their needs.