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WELCOME TO

Consumer 
Insights &
Market Intelligence

Channel: On Premise

 

Weekly Recap

On Premise experiences impact Off Premise purchases. 53% of consumers say menu options and drink choice in bars/restaurants influence their alcohol purchase in stores and 46% of consumers spend more on alcohol in bars and/or restaurant than in stores.

CHANNEL: ON PREMISE

Specific Insights, Sales Trends, Success Stories, CSR & Current Social Campaigns

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On Premise Industry Update

July 18 2022.

On Premise experiences impact Off Premise purchases. 53% of consumers say menu options and drink choice in bars/restaurants influence their alcohol purchase in stores and 46% of consumers spend more on alcohol in bars and/or restaurant than in stores.

 

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On Premise Industry Update

June 13 2022.

Even as consumers return to their pre-pandemic lives, their interest in and usage of Off Premise ordering methods remains unchanged. Consumers have become used to the convenience of having less interaction, faster service, and convenient delivery/pickup options, and will continue to take advantage of these offerings.

 

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On Premise Industry Update

May 9 2022.

On Premise has a pivotal role in introducing new flavors and ingredients to consumers with 1 in 2 consumers opting for dishes they cannot easily recreate at home. Consumers are craving transparency after extended periods of uncertainty so brief but appealing menu descriptions can inform the consumer on emerging ingredients and guide their decision in trial.

 

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On Premise Industry Update

March 14 2022.

Consumers under 45 who anticipate drinking away from home more often are more likely to say they missed going out to bars and restaurants. A quarter of these consumers anticipate drinking away from home more often because they cannot recreate restaurant-quality drinks at home. Millennials are more likely to be interested in high-alcohol cocktails, while Gen Z skews toward low-alcohol cocktails.

 

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On Premise Industry Update

February 7 2022.

Velocity and week-on-week trends have followed a similar pattern to 2019 and 2020, prior to the pandemic. Dollar velocity, average check value, and ticket counts are all above 2019 and 2020 levels. Frequency of visits continues upward momentum with nearly 2 in 5 consumers having been out to drink in bars/restaurants in the past 2 weeks.

 

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On Premise Industry Update

January 10 2022.

On premise plays a vital role in helping consumers access new alcoholic beverage flavors. 1 in 3 consumers choose drinks at restaurants that they can’t create at home. Fruit flavors like citrus, tropical, and berry lead in new drinks on menu. Consumers are also seeking healthier products and natural, organic ingredients.

 

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