Consumer 
Insights &
Market Intelligence

December 14 2022.

Dominant red varietals gained dollar share while consumers moved away from top white varietals. 71% of dollars spent within on premise on spirits consists of whiskey, vodka and tequila. Fine dining outlets lag market recovery as fast and polished casual see largest gain since Fall 2021.

 

November 22 2022.

Quality of service and overall experience guests have within On Premise are the key components to why they are most satisfied with their visit. Increased costs are driving consumers to watch the value of their dollar more closely and they are noticing their spending is higher due to inflated prices and not quantity.

 

October 11 2022.

Consumers' preferred quality of drinks and establishments remains constant or with a heavier importance as increased menu prices and cost of living are driving a lower frequency in visits. 1 in 4 consumers plan to prioritize spending on regular visits within On Premise if their disposable income becomes reduced as a result of inflation.

 

July 18 2022.

On Premise experiences impact Off Premise purchases. 53% of consumers say menu options and drink choice in bars/restaurants influence their alcohol purchase in stores and 46% of consumers spend more on alcohol in bars and/or restaurant than in stores.

 

June 13 2022.

Even as consumers return to their pre-pandemic lives, their interest in and usage of Off Premise ordering methods remains unchanged. Consumers have become used to the convenience of having less interaction, faster service, and convenient delivery/pickup options, and will continue to take advantage of these offerings.

 

May 9 2022.

On Premise has a pivotal role in introducing new flavors and ingredients to consumers with 1 in 2 consumers opting for dishes they cannot easily recreate at home. Consumers are craving transparency after extended periods of uncertainty so brief but appealing menu descriptions can inform the consumer on emerging ingredients and guide their decision in trial.

 

March 14 2022.

Consumers under 45 who anticipate drinking away from home more often are more likely to say they missed going out to bars and restaurants. A quarter of these consumers anticipate drinking away from home more often because they cannot recreate restaurant-quality drinks at home. Millennials are more likely to be interested in high-alcohol cocktails, while Gen Z skews toward low-alcohol cocktails.

 

February 7 2022.

Velocity and week-on-week trends have followed a similar pattern to 2019 and 2020, prior to the pandemic. Dollar velocity, average check value, and ticket counts are all above 2019 and 2020 levels. Frequency of visits continues upward momentum with nearly 2 in 5 consumers having been out to drink in bars/restaurants in the past 2 weeks.

 

January 10 2022.

On premise plays a vital role in helping consumers access new alcoholic beverage flavors. 1 in 3 consumers choose drinks at restaurants that they can’t create at home. Fruit flavors like citrus, tropical, and berry lead in new drinks on menu. Consumers are also seeking healthier products and natural, organic ingredients.