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WELCOME TO

Consumer 
Insights &
Market Intelligence

Channel: eCommerce

Channel

Monthly Recap

Nearly 1 in 3 alcohol buyers shop for alcohol online, particularly the Millennial generation. Parents shop online for time savings and convenience, but non-parents focus on the monetary savings of purchasing alcohol online. Familiar websites and/or apps are preferred by consumers than third-parties.

CHANNEL: eCOMMERCE

Specific Sales & Analysis

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eCommerce Industry Update

December 14 2022.

Nearly 1 in 3 alcohol buyers shop for alcohol online, particularly the Millennial generation. Parents shop online for time savings and convenience, but non-parents focus on the monetary savings of purchasing alcohol online. Familiar websites and/or apps are preferred by consumers than third-parties.
 

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eCommerce Industry Update

November 22 2022.

Over 3 in 4 shoppers anticipate experiencing out-of-stock issues when buying holiday gifts. Consumers will trade out a product brand if the one they want has too high of a price. If the product is in stock, shoppers anticipate a 2-day shipping or order fulfillment.
 

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eCommerce Industry Update

October 11 2022.

Nearly 1 in 2 consumers are considered heavy online shoppers as their order frequency is one or more times a week. Millennials hold the largest share within heavy shoppers as the largest generation cohort. Newer eCommerce technologies enable consumers to discover new products, as well as streamline their experience.
 

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eCommerce Industry Update

July 18 2022.

Nearly 3 in 5 internet users bought something online every single week. Social media plays a major role in the purchase journey from discovery and research to point of purchase, particularly with the youngest consumers who are more likely to use social networks over search engines for researching brands.
 

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eCommerce Industry Update

June 13 2022.

According to Drizly, canned cocktails may put a dent in home mixology. Over 1 in 3 consumers are making fewer cocktails from scratch since starting to drink canned cocktails. And overall, a decisive 73% cited “home” as their most likely place to enjoy RTDs.
 

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eCommerce Industry Update

May 9 2022.

Amazon and Mass merchandisers top the list of retailers with online shopping having benefited from one-stop shopping convenience as well as affordable prices. Nearly one-third of consumers are shopping online at grocery stores – higher than the online average listed for all retailers – reflecting the profound digital shifts toward e-commerce during the pandemic.
 

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eCommerce Industry Update

March 14 2022.

Gen Z consumers over index on beer and liquor on the Drizly online platform. This segment of consumers skews toward beer alternatives like hard seltzers vs. traditional beer. Gen Z also over indexes on spirits-based RTDs and wine spritzers positioned as direct competitors to hard seltzers.
 

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eCommerce Industry Update

February 7 2022.

In 2019, total US online alcohol sales total $2.6bn, or just under 1.9% of total off-premise alcohol sales. In 2021, it is estimated online alcohol sales reached $6.1bn, or 4% of total off-premise alcohol. Total US online alcohol sales have grown +131% since 2019 and forecasted to grow +3.4% in 2022.
 

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eCommerce Industry Update

January 10 2022.

According to Drizly, retailers think that CBD- and cannabis-infused beverages have the biggest growth potential in the industry followed by non-alcoholic beverages. Additional hot topics include: locally made products, organic and natural products, and celebrity-owned alcohol brands.
 

© RNDC Consumer Insights and Market Intelligence

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