Online and click-and-collect orders have become a normal part of consumers shopping experience. There is a large, sustained shift online that doesn’t appear to be stopping soon. Retailers must continue to prioritize and invest in these delivery and click-and-collect options.
Online Delivery & Click and Collect Continue to Attract New Users. Nearly three-fourths of consumers surveyed said they had placed an online delivery (ship-to-home) order in the past week, and nearly half said they had placed an online order for pick-up (click-and-collect).
Online delivery and click-and-collect services continue to attract new users. 16% of those who placed an online ship-to-home order indicated it was their first time ever or first time in the past six months doing so; 39% of click-and-collect users said the same.