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Consumer
Insights &
Market Intelligence
Channel: eCommerce
Monthly Recap
Amazon and Mass merchandisers top the list of retailers with online shopping having benefited from one-stop shopping convenience as well as affordable prices. Nearly one-third of consumers are shopping online at grocery stores – higher than the online average listed for all retailers – reflecting the profound digital shifts toward e-commerce during the pandemic.
CHANNEL: eCOMMERCE
Specific Sales & Analysis
eCommerce Industry Update
May 9 2022.
Amazon and Mass merchandisers top the list of retailers with online shopping having benefited from one-stop shopping convenience as well as affordable prices. Nearly one-third of consumers are shopping online at grocery stores – higher than the online average listed for all retailers – reflecting the profound digital shifts toward e-commerce during the pandemic.
eCommerce Industry Update
March 14 2022.
Gen Z consumers over index on beer and liquor on the Drizly online platform. This segment of consumers skews toward beer alternatives like hard seltzers vs. traditional beer. Gen Z also over indexes on spirits-based RTDs and wine spritzers positioned as direct competitors to hard seltzers.
eCommerce Industry Update
February 7 2022.
In 2019, total US online alcohol sales total $2.6bn, or just under 1.9% of total off-premise alcohol sales. In 2021, it is estimated online alcohol sales reached $6.1bn, or 4% of total off-premise alcohol. Total US online alcohol sales have grown +131% since 2019 and forecasted to grow +3.4% in 2022.
eCommerce Industry Update
January 10 2022.
According to Drizly, retailers think that CBD- and cannabis-infused beverages have the biggest growth potential in the industry followed by non-alcoholic beverages. Additional hot topics include: locally made products, organic and natural products, and celebrity-owned alcohol brands.
eCommerce Industry Update
December 6 2021.
1 in 10 alcohol buyers shop for alcohol mostly or exclusively online. Over 1 in 4 consumers who buy alcohol online do so on a weekly basis. Given the high frequency of online alcohol purchases, regular delivery cycles are a convenient way of meeting consumers’ weekly needs and can aid retailers in securing share of throat.
eCommerce Industry Update
November 8 2021.
Wine is the dominant beverage type purchased online. Wine is experiencing double digit growth online, though it is being outpaced by both spirits and beer. Wine buyers spend more on average per order and they purchase more frequently than spirits and beer buyers.
eCommerce & Covid-19
October 11 2021.
42% of consumers plan to celebrate the holidays like they did in 2019, while the majority expect to celebrate the holidays like they did during the pandemic. Behaviors expected to persist this holiday season include the gifting of alcoholic beverages online. According to Drizly, gift share of sales grew to 20% in December 2020 (vs. 9% in 2019).
eCommerce & Covid-19
September 8 2021.
It’s no surprise that 2020 accelerated the adoption rate of consumers buying alcohol online. Wine currently holds lead in eCommerce, but spirits is taking share of both dollars and buyers.
eCommerce & Covid-19
August 9 2021.
Nearly 75% of consumers are shopping more online than they were a year ago. Shoppers are embracing a “mobile-first” mindset – nearly 3 in 5 consumers primarily use mobile when shopping online. With over 90% of consumers interested in texting with them, brands and businesses have an opportunity to capture consumers’ attention (and eCommerce revenue).
eCommerce & Covid-19
July 7 2021.
eCommerce growth is expected to continue with nearly half of consumers shopping more online in 2021. The convenience and fast delivery times has made online shopping a more regular habit, particularly as retailers have accelerated investments in online infrastructure.
eCommerce & Covid-19
June 7 2021.
44% of eShoppers in the US started buying alcohol online in 2020, compared to only 19% in 2019. Consumers are not expected to drink more overall because of the convenience of buying online, but they’re more likely to trade up online and pay more for experiences.
eCommerce & Covid-19
April 7 2021.
Alcohol eCommerce has seen massive growth in the last year, both in terms of buyers and category dollars spent.
eCommerce & Covid-19
February 2 2021.
Food & Beverage has become the largest CPG segment online.
eCommerce & Covid-19
August 26 2020.
Consumers continue to show comfort in online adoption. Consumers spent $211.5 billion online during the second quarter and sales are up 31.8% during the same period.
eCommerce & Covid-19
July 14 2020.
The eCommerce channels is expected to grow to $58.52 billion this year, with the top 10 eCommerce businesses growing over 20% on average.
Online Grocery - eCommerce Covid-19
July 7 2020.
Online grocery sales are still growing, but at a slower pace than the previous two months. Order frequency is on the rise in June.
eCommerce Covid-19 Insights
June 30 2020.
eCommerce growth as of May 1 was up 68%, surpassing 40% of total retail sales.
eCommerce Covid-19 Insights
June 23 2020.
34% of consumers spsend at least $50 when ordering food online. Online delivery services such as Drizly have experienced significant growth because of COVID-19.
eCommerce Covid-19 Insights
June 17 2020.
US consumers will spend $709.78 billion on eCommerce in 2020, representing an increase of 18.0%. eCommerce will continue to gain share of total retail sales through 2022.
Click
and Collect
June 2 2020.
Click and Collect has become increasingly popular as a result of COVID-19. Many new users will continue to use click and collect services after the pandemic is over.
Online Shopping Impact
June 2 2020.
Online and click-and-collect orders have become a normal part of consumers shopping experience. There is a large, sustained shift online that doesn’t appear to be stopping soon. Retailers must continue to prioritize and invest in these delivery and click-and-collect options.
Numerator
Impact on Online Shopping
May 19 2020.
Online delivery and click-and-collect continue to attract new users. Nearly three-fourths of consumers surveyed said they had placed an online delivery (ship-to-home) order in the past week, and nearly half said they had placed an online order for pick-up (click-and-collect).
Numerator
Covid-19 Online Shopping Impacts
May 5 2020.
Online delivery and click-and-collect services continue to attract new users. 16% of those who placed an online ship-to-home order indicated it was their first time ever or first time in the past six months doing so; 39% of click-and-collect users said the same.
Numerator
Online Retailers Responding to Coronavirus
April 28 2020.
Retailers have had to adapt their businesses to the coronavirus. Report includes advice and provides a guide to ways merchants can navigate through these uncharted waters.
Covid-19
eCommerce
April 28 2020.
Online Order Growth: Consumers continue to adopt online behaviors.
Online Shopping Impacts
April 21 2020.
Online delivery and click-and-collect services continue to attract new users
Numerator
Shift in Online Behaviors During Covid-19
April 6 2020.
Current consumer and category trends