WELCOME TO
Consumer
Insights &
Market Intelligence
Channel: eCommerce
Monthly Recap
Nearly 3 in 5 internet users bought something online every single week. Social media plays a major role in the purchase journey from discovery and research to point of purchase, particularly with the youngest consumers who are more likely to use social networks over search engines for researching brands.
CHANNEL: eCOMMERCE
Specific Sales & Analysis
eCommerce Industry Update
July 18 2022.
Nearly 3 in 5 internet users bought something online every single week. Social media plays a major role in the purchase journey from discovery and research to point of purchase, particularly with the youngest consumers who are more likely to use social networks over search engines for researching brands.
eCommerce Industry Update
June 13 2022.
According to Drizly, canned cocktails may put a dent in home mixology. Over 1 in 3 consumers are making fewer cocktails from scratch since starting to drink canned cocktails. And overall, a decisive 73% cited “home” as their most likely place to enjoy RTDs.
eCommerce Industry Update
May 9 2022.
Amazon and Mass merchandisers top the list of retailers with online shopping having benefited from one-stop shopping convenience as well as affordable prices. Nearly one-third of consumers are shopping online at grocery stores – higher than the online average listed for all retailers – reflecting the profound digital shifts toward e-commerce during the pandemic.
eCommerce Industry Update
March 14 2022.
Gen Z consumers over index on beer and liquor on the Drizly online platform. This segment of consumers skews toward beer alternatives like hard seltzers vs. traditional beer. Gen Z also over indexes on spirits-based RTDs and wine spritzers positioned as direct competitors to hard seltzers.
eCommerce Industry Update
February 7 2022.
In 2019, total US online alcohol sales total $2.6bn, or just under 1.9% of total off-premise alcohol sales. In 2021, it is estimated online alcohol sales reached $6.1bn, or 4% of total off-premise alcohol. Total US online alcohol sales have grown +131% since 2019 and forecasted to grow +3.4% in 2022.
eCommerce Industry Update
January 10 2022.
According to Drizly, retailers think that CBD- and cannabis-infused beverages have the biggest growth potential in the industry followed by non-alcoholic beverages. Additional hot topics include: locally made products, organic and natural products, and celebrity-owned alcohol brands.