WELCOME TO
Consumer
Insights &
Market Intelligence
Channel
Monthly Recap
ON PREMISE:
On Premise has a pivotal role in introducing new flavors and ingredients to consumers with 1 in 2 consumers opting for dishes they cannot easily recreate at home. Consumers are craving transparency after extended periods of uncertainty so brief but appealing menu descriptions can inform the consumer on emerging ingredients and guide their decision in trial.
RETAIL:
In-store grocery shopping continues to rebound as consumers become accustomed to new habits and comfortability in the stores. Online and multichannel shopping remains elevated. Consumers look to retain the convenience realized by online shopping for some purposes as well as the aspects they enjoy about shopping in-store.
eCOMMERCE:
Amazon and Mass merchandisers top the list of retailers with online shopping having benefited from one-stop shopping convenience as well as affordable prices. Nearly one-third of consumers are shopping online at grocery stores – higher than the online average listed for all retailers – reflecting the profound digital shifts toward e-commerce during the pandemic.
