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Consumer
Insights &
Market Intelligence
Channel
Monthly Recap
ON PREMISE:
Dominant red varietals gained dollar share while consumers moved away from top white varietals. 71% of dollars spent within on premise on spirits consists of whiskey, vodka and tequila. Fine dining outlets lag market recovery as fast and polished casual see largest gain since Fall 2021.
RETAIL:
The pandemic accelerated the decline of in-store displays impacting frequency level of features being couple with the displays. Alcoholic beverages added an additional display (+1.0pp), compared to general food losing the most since 2019 (-4.3pp).
eCOMMERCE:
Nearly 1 in 3 alcohol buyers shop for alcohol online, particularly the Millennial generation. Parents shop online for time savings and convenience, but non-parents focus on the monetary savings of purchasing alcohol online. Familiar websites and/or apps are preferred by consumers than third-parties.
