On Premise experiences impact Off Premise purchases. 53% of consumers say menu options and drink choice in bars/restaurants influence their alcohol purchase in stores and 46% of consumers spend more on alcohol in bars and/or restaurant than in stores.
46% of consumers make a spontaneous purchase in-store most of the time or every time (vs. 29% online). When asked what types of displays they tend to notice, consumers considered endcaps to be most effective. Consumers shop for alcohol in-store to see and interact with product, selection and instant gratification.
Nearly 3 in 5 internet users bought something online every single week. Social media plays a major role in the purchase journey from discovery and research to point of purchase, particularly with the youngest consumers who are more likely to use social networks over search engines for researching brands.