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Consumer
Insights &
Market Intelligence
Category
Monthly Recap
WINE:
Memorial Day Insights
4 in 5 consumers expect to celebrate Memorial Day in 2022 and 1 in 2 intend to celebrate by gathering with friends and family. Wine beverages that over-index in weekly dollar sales during Memorial Day week: Rosé table, Rosé Sparkling and Flavored wine.
SPIRITS:
Memorial Day Insights
Nearly 1 in 2 consumers intend to purchase alcohol for Memorial Day in 2022, and 3 in 5 intend to celebrate by grilling and barbecuing. Spirits beverages that over-index in weekly dollar sales during Memorial Day week: Flavored Vodkas and spirits-based RTDs.
CATEGORY
Centric Insights & Sales Trends
Covid-19 Nielsen Impact on Wine and Spirits US
January 6 2021.
Nielsen Weekly Update 12.05.20
Covid-19 Nielsen Impact on Wine and Spirits US
December 16, 2020.
Nielsen Weekly Update 12.05.20
Covid Wine Brands and Private Label
December 16, 2020.
National vs Private Label 12.05.20
Nielsen
Covid-19 Nielsen Impact on Wine and Spirits US
December 2, 2020.
Nielsen Weekly Update 11.21.20
Covid Wine Brands and Private Label
December 2, 2020.
National vs Private Label 11.21.20
Nielsen
Covid-19 Nielsen Impact on Wine and Spirits US
November 18 2020.
Nielsen Weekly Update 11.07.20
Covid Wine Brands and Private Label
November 18 2020.
National vs Private Label 11.07.20
Nielsen
Covid Wine Brands and Private Label
October 6 2020.
National vs Private Label 10.24.20
Nielsen
Covid-19 Nielsen Impact on Wine and Spirits US
November 3 2020.
Nielsen Weekly Update 10.24.20
Covid-19 Nielsen Impact on Wine and Spirits US
October 20 2020.
Nielsen Weekly Update 10.10.20
Covid Wine Brands and Private Label
October 6 2020.
National vs Private Label 10.10.20
Nielsen
Covid-19 Nielsen Impact on Wine and Spirits US
October 6 2020.
Nielsen Weekly Update 9.19.20
Covid Wine Brands and Private Label
October 6 2020.
National vs Private Label 9.19.20
Nielsen
Covid Wine Brands and Private Label
September 23 2020.
National vs Private Label 9.12.20
Nielsen
Covid-19 Nielsen Impact on Wine and Spirits US
September 23 2020.
Nielsen Weekly Update 9.12.20
Covid-19 Nielsen Impact on Wine and Spirits US
September 2 2020.
Nielsen Weekly Update 8.22.20
Covid Wine Brands and Private Label
September 2 2020.
National vs Private Label 8.22.20
Nielsen
Beverage Alcohol Update
August 19 2020.
Analysis of key categories and trends during COVID-19
Nielsen
Covid Wine Brands and Private Label
August 12 2020.
Private Label brands continue to decline.
Nielsen
Covid Wine Brands and Private Label
July 28 2020.
Brands suffering larger declines 7/18/20
•Oak Leaf Vineyards (-$299,541)
•Art of the Cooper (-$236,794)
•Bella Bolle(-$190,530)
•Looking Glass (-$174,938)
•Pinecroft(-$173,288)
•Chalk Board (-$143,790)
•Cellar Box (-$126,192)
•Cloudveil Vineyards (-$101,916)
Nielsen
Covid Wine Brands and Private Label
July 14 2020.
•Private Label growth this week similar to prior week
•7/4/20 +6.16%
•6/27/20 +5.54%
•Brands suffering larger declines on 7/4/20
•Bella Bolle(-$283,875)
•Oak Leaf Vineyards (-$248,036)
•Looking Glass (-$157,205)
•Pinecroft(-$144,633)
•Chalk Board (-$138,673)
•Cellar Box (-$124,516)
•Vintage Crush (-$109,399)
Nielsen
Covid Wine Brands and Private Label
July 7 2020.
Private Label growth this week in sharp decline from prior week
6/27/20 +5.53% | 6/20/20 +15.31%
Brands suffering larger declines on 6/27/20
•Oak Leaf Vineyards (-$289,212)
•Drops of Jupiter (-$155,843)
•Looking Glass (-$142,889)
•Pinecroft(-$140,128)
•Bella Bolle(-$114,152)
•Cellar Box (-$111,060)
•Chalk Board (-$109,418)
Nielsen
Hard Seltzer - Covid-19
July 7 2020.
Hard Seltzer sales are outpacing last year's sales by over 3x.
Covid Wine Brands and Private Label
June 30 2020.
Private Label growth this week is similar to the end of May's post-Covid growth.
Brands suffering larger declines 062020: Oak Leaf, Looking Glass, Pinecroft, Tailor Made, Cellar Box, Bella Bolle
Nielsen
Covid-19 YMCO Multi State
June 30 2020.
Impact on Category Dollar Growth and YMCO Share 6.21.20
IRi
Covid Wine Brands and Private Label
June 23 2020.
• Tailor Made (Publix) experienced a significant decline in week 6/13/20
• Tailor Made (-$2,811,126)
• Brand typically sells between $65-100K weekly. Last year sales over 2 million
• Other Brands suffering larger declines on 6/13/20
• Oak Leaf Vineyards (-$332,016)
• Pinecroft (-$148,397)
• Looking Glass (-$147,056)
• Cellar Box (-$108,723)
Nielsen
Covid-19 YMCO Multi State
June 23 2020.
Impact on Category Dollar Growth and YMCO Share 6.14.20
IRi
Beer, Wine, Spirits Tracker Weekly - Covid-19
June 17 2020.
Nielsen Weekly Tracker Week 6.06.20
Covid Wine Brands and Private Label
June 17 2020.
As growth declines weekly. Most EXCLUSIVE PRIVATE LABEL brands continue to decline week over week.
Nielsen
Covid-19 YMCO Multi State
June 17 2020.
Impact on Category Dollar Growth and YMCO Share 6.07.20
IRi
Memorial Day BWS Review
June 9 2020.
Memorial Day 2020 did not see as large an uptick in
sales compared to prior years
– incremental sales not as impactful as prior years.
– Total Beverage Alcohol “slowed” to +24% during the latest 2 weeks of Memorial Day.
IRi
Beer, Wine, Spirits Tracker Weekly - Covid-19
June 9 2020.
Nielsen Weekly Tracker Week 5.30.20
Covid-19 Nielsen Impact on Wine and Spirits US
June 9 2020.
Wine & Spirits: Total US 05.30.20
Nielsen
Covid Wine Brands and Private Label
June 9 2020.
Overall most EXCLUSIVE PRIVATE LABEL brands declining week over week declined more than prior weeks. A few larger brands suffered larger declines than usual.
• Oak Leaf Vineyards (-$234,056)
• Looking Glass (-$142,984)
• Pinecroft (-$115,363)
• Vintage Crush (-$106,391)
Nielsen
Covid-19 YMCO Multi State
June 9 2020.
Impact on Category Dollar Growth and YMCO Share 6.08.20
IRi
Beverage Alcohol Growth Rates
June 9 2020.
Week ending March 21 was the big stock-up period for alcohol off premise, with retrenchment the week following; more stability week to week since then (all higher than year ago).
Nielsen
Recession Series: Brand Performance CPG
June 9 2020.
During the Great Recession of 2008-2009, only half of major CPG brands grew in both dollar and volume sales in the measured channel.
IRi
Recession Series - Private Label
June 9 2020.
Since the last recession, select retailers have invested heavily in Private Label programs, many tiered offerings, product benefits and features, not just price.
IRi
Beer, Wine, Spirits Tracker Weekly - Covid-19
June 2 2020.
Nielsen Weekly Tracker Week 5.23.20
Covid-19 Nielsen Impact on Wine and Spirits US
June 2 2020.
Wine & Spirits: Total US 05.23.20
Nielsen
Covid Wine Brands and Private Label
June 2 2020.
Overall most EXCLUSIVE PRIVATE LABEL brands declining week over week declined more than prior weeks. A few larger brands suffered larger declines than usual.
•Art of The Cooper (-$239,748)
•Oak Leaf Vineyards (-$205,311)
•Bella Boelle(-$29,326)
Nielsen
Covid-19 YMCO Multi State
June 2 2020.
Impact on Category Dollar Growth and YMCO Share 6.01.20
FMCG, Alcohol & BWS Growth
June 2 2020.
Week Ending March 21 was the big stock-up period for alcohol off premise, with retrenchment the week following; more stability week to week since.
Beer, Wine, Spirits Tracker Weekly - Covid-19
May 27 2020.
Nielsen Weekly Tracker Week 5.16.20
Nielsen
Covid-19 Nielsen Impact on Wine and Spirits US
May 26 2020.
Wine & Spirits: Total US 05.16.20
Nielsen
Covid Wine Brands and Private Label
May 26 2020.
Private Label vs National Brand Wines 5.16.20
Nielsen
Covid-19 YMCO Multi State
May 26 2020.
Impact on Category Dollar Growth and YMCO Share 5.17.20
Covid-19 Insights Impact on Bev Alc
May 26 2020.
Wine, Spirits, Sparkling, Premixed and Non AlcMixers Show Growth
Beer, Wine, Spirits Tracker Weekly - Covid-19
May 19 2020.
Nielsen Weekly Tracker Week 5.09.20
Nielsen
Covid-19 Nielsen Impact on Wine and Spirits US
May 19 2020.
Wine & Spirits: Total US 05.09.20
Nielsen
Covid Wine Brands and Private Label
May 19 2020.
Private Label vs National Brand Wines 5.09.20
Nielsen
Covid-19 YMCO Multi State
May 19 2020.
Impact on Category Dollar Growth and YMCO Share WE051020
Beer, Wine, Spirits Tracker Weekly - Covid-19
May 12 2020.
Nielsen Weekly Tracker Week 5.02.20
Nielsen
Covid-19 Nielsen Impact on Wine and Spirits US
May 12 2020.
Wine & Spirits: Total US 05.02.20
Nielsen
Covid Wine Brands and Private Label
May 12 2020.
Private Label vs National Brand Wines 5.02.20
Nielsen
Covid-19 YMCO Multi State
May 12 2020.
Impact on Category Dollar Growth and YMCO Share WE050320
Covid-19 Impact on Bev Alc
May 12 2020.
Large Format Stores: Replenishment Trips Continue to Drive Growth for Beer, Wine, and Spirits Categories.
IRi
Beer, Wine, Spirits Tracker Weekly - Covid-19
Covid-19 Nielsen Impact on Wine and Spirits US
May 5 2020.
Wine & Spirits: Total US 4.25.20
Nielsen
Covid Wine Brands and Private Label
May 5 2020.
Private Label vs National Brand Wines 4.25.20
Nielsen
Covid-19 YMCO Multi State
May 5 2020.
Impact on Category Dollar Growth and YMCO Share WE042620
Navigating the Impact on Bev Al
May 5 2020.
Wine & Spirits Focus: The deck includes insights across Off Premise, On Premise, online, as well as points from recent CGA research on what's next for On-Premise.
Nielsen
Covid-19 Consumer Spend Tracker IRI BCG
April 28 2020.
Consumer Spending Tracker for Measured Channels
IRi
Covid-19 Impact on Category Growth
April 28 2020.
Impact on Category Growth and YMCO Share
IRi
Nielsen BWS Tracker Weekly - Covid-19
April 28 2020.
Despite the deep economic impacts, we continue to see Premiumization in the off premise across all three categories
Nielsen
Beverage Alcohol Online vs Offline
April 28 2020.
BevAl sales continue to boom online.
Nielsen
Nielsen BWS Tracker Weekly - Covid-19
April 21 2020.
Beer Wine & Spirits Weekly Tracker
WE 041120
Nielsen
Covid-19
Impact Tracker
April 21 2020.
Total Store - Total U.S. xAOC (All Outlets Combined)
Nielsen
IZEA Coronavirus Impacts
April 14 2020.
On Alcohol & Social Media Consumption Report
Click here for the full report
Covid-19
and the Economy
March 2020.
Then and Now: Consumer CPG Behavior During Economic Downturns
IRi
