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Consumer
Insights &
Market Intelligence
Category
Monthly Recap
WINE:
On Premise Focus
The On Premise is particularly important for brands hoping to introduce themselves to the consumer in a channel long used for new product introductions. The following segments derive a minimum of 20% of their volume from the On Premise: Sake, Sparkling varietals (Cava, Champagne, Prosecco), Import Still (Italy, France, Argentina, South Africa) and Vermouth.
SPIRITS:
On Premise Focus
The following segments derive a minimum of 20% of their volume from the On Premise: Mezcal, Cordials, Irish Whiskey, Tequila, Rye, Rum and Gin.
