WELCOME TO

Consumer 

Insights &

Market Intelligence

Category

 

Weekly Recap

Wine based cocktails continue to resonate due to convenience, warm weather, and safety appeal growing triple digits +103% vs LY. Sparkling wine continues to lead at retail +27.3% vs LY compared to other types.

Growth has slowed across all segments, but most in mid price (+2.7%) and premium (+13.9%) tier. Value price tier declined by 3% compared to LY.

CATEGORY

Centric Insights & Sales Trends

Covid Wine Brands and Private Label

September 23 2020.

National vs Private Label WE091220

Nielsen

 

Covid-19 Nielsen Impact on Wine and Spirits US

September 23 2020.

Weekly Update WE091220

Nielsen

 

Covid-19 YMCO Multi State

September 10 2020.

Weekly Update WE082320

IRi

 

Covid-19 Nielsen Impact on Wine and Spirits US

September 2 2020.

Weekly Update WE082220

Nielsen

 

Covid Wine Brands and Private Label

August 26 2020.

Update on NB vs PL business

Nielsen

 

Covid-19 YMCO Multi State

September 2 2020.

Weekly Update WE082320

IRi

 

Covid-19 Nielsen Impact on Wine and Spirits US

August 26 2020.

Weekly Update 

Nielsen

 

Covid Wine Brands and Private Label

September 2 2020.

National vs Private Label WE082220

Nielsen

 

Covid-19 YMCO Multi State

August 26 2020.

Weekly Impact 

IRi

 

Covid-19 Nielsen Impact on Wine and Spirits US

August 19 2020.

Weekly Update 

Nielsen

 

Covid Wine Brands and Private Label

August 19 2020.

Weekly Update 080820

Nielsen

 

Covid-19 YMCO Multi State

August 19 2020.

Weekly Impact 

IRi

 

Beverage Alcohol Update

August 19 2020.

Analysis of key categories and trends during COVID-19

Nielsen

 

Covid-19 Nielsen Impact on Wine and Spirits US

August 12 2020.

Weekly Update 

Nielsen

 

Covid Wine Brands and Private Label

August 12 2020.

Private Label brands continue to decline.

Nielsen

 

Covid-19 YMCO Multi State

August 12 2020.

Weekly Impact 

IRi

 

Covid-19 Nielsen Impact on Wine and Spirits US

July 28 2020.

Weekly Update WE071820

Nielsen

 

Covid Wine Brands and Private Label

July 28 2020.

Brands suffering larger declines w/e 7/18/20

•Oak Leaf Vineyards (-$299,541)

•Art of the Cooper (-$236,794)

•Bella Bolle(-$190,530)

•Looking Glass (-$174,938)

•Pinecroft(-$173,288)

•Chalk Board (-$143,790)

•Cellar Box (-$126,192)

•Cloudveil Vineyards (-$101,916)

Nielsen

 

Covid-19 YMCO Multi State

July 28 2020.

Weekly Impact WE 071920

IRi

 

Covid-19 Nielsen Impact on Wine and Spirits US

July 22 2020.

Weekly Update WE071120

Nielsen

 

Covid-19 YMCO Multi State

July 22 2020.

Weekly Impact WE 071220

IRi

 

Covid Wine Brands and Private Label

July 22 2020.

Weekly Analysis WE 071120

Nielsen

 

Covid-19 Nielsen Impact on Wine and Spirits US

July 14 2020.

Weekly Update WE070420

Nielsen

 

Covid Wine Brands and Private Label

July 14 2020.

•Private Label growth this week similar to prior week

•7/4/20 +6.16%

•6/27/20 +5.54%

 

•Brands suffering larger declines on 7/4/20

•Bella Bolle(-$283,875)

•Oak Leaf Vineyards (-$248,036)

•Looking Glass (-$157,205)

•Pinecroft(-$144,633)

•Chalk Board (-$138,673)

•Cellar Box (-$124,516)

•Vintage Crush (-$109,399)

Nielsen

 

Covid-19 YMCO Multi State

July 14 2020.

Weekly Impact WE 070520

IRi

 

Covid-19 Nielsen Impact on Wine and Spirits US

July 7 2020.

Weekly Update WE062720

Nielsen

 

Covid Wine Brands and Private Label

July 7 2020.

Private Label growth this week in sharp decline from prior week

6/27/20 +5.53%  |  6/20/20 +15.31%

 

Brands suffering larger declines on 6/27/20

•Oak Leaf Vineyards (-$289,212)

•Drops of Jupiter (-$155,843)

•Looking Glass (-$142,889)

•Pinecroft(-$140,128)

•Bella Bolle(-$114,152)

•Cellar Box (-$111,060)

•Chalk Board (-$109,418)

Nielsen

 

Covid-19 YMCO Multi State

July 7 2020.

Weekly Impact WE 062820

IRi

 

Hard Seltzer - Covid-19

July 7 2020.

Hard Seltzer sales are outpacing last year's sales by over 3x.

 

Covid-19 Nielsen Impact on Wine and Spirits US

June 30 2020.

Weekly Update WE062020

Nielsen

 

Covid Wine Brands and Private Label

June 30 2020.

Private Label growth this week is similar to the end of May's Post COVID growth.

 

Brands suffering larger declines 062020: Oak Leaf, Looking Glass, Pinecroft, Tailor Made, Cellar Box, Bella Bolle

Nielsen

 

Covid-19 YMCO Multi State

June 30 2020.

Impact on Category Dollar Growth and YMCO Share 6.21.20

 

Covid-19 Nielsen Impact on Wine and Spirits US

June 23 2020.

Weekly Update WE061320

Nielsen

 

Covid Wine Brands and Private Label

June 23 2020.

• Tailor Made (Publix) experienced a significant decline in week 6/13/20

• Tailor Made (-$2,811,126)

• Brand typically sells between $65-100K weekly. Last year sales over 2 million

 

•Other Brands suffering larger declines on 6/13/20

• Oak Leaf Vineyards (-$332,016)

• Pinecroft(-$148,397)

• Looking Glass (-$147,056)

• Cellar Box (-$108,723)

Nielsen

 

Covid-19 YMCO Multi State

June 23 2020.

Impact on Category Dollar Growth and YMCO Share 6.14.20

 

Beer, Wine, Spirits Tracker Weekly - Covid-19

June 17 2020.

Nielsen Weekly Tracker Week 6.06.20

Nielsen

 

Covid-19 Nielsen Impact on Wine and Spirits US

June 17 2020.

Weekly Update WE060620

Nielsen

 

Covid Wine Brands and Private Label

June 17 2020.

As growth declines weekly. Most EXCLUSIVE PRIVATE LABEL brands continue to decline week over week.

Nielsen

 

Covid-19 YMCO Multi State

June 17 2020.

Impact on Category Dollar Growth and YMCO Share 6.07.20

 

Memorial Day BWS Review

June 9 2020.

Memorial Day 2020 Did Not See As Large An Uptick in

Sales Compared to Prior Years

– Incremental Sales Not as Impactful as Prior Years.

– Total Beverage Alcohol “Slowed” to +24% during the Latest 2 Weeks of Memorial Day.

IRi

 

Beer, Wine, Spirits Tracker Weekly - Covid-19

June 9 2020.

Nielsen Weekly Tracker Week 5.30.20

Nielsen

 

Covid-19 Nielsen Impact on Wine and Spirits US

June 9 2020.

Wine & Spirits: Total US 05.30.20

Nielsen

 

Covid Wine Brands and Private Label

June 9 2020.

Overall most EXCLUSIVE PRIVATE LABEL brands declining week over week declined more than prior weeks. A few larger brands suffered larger declines than usual.

• Oak Leaf Vineyards (-$234,056)

• Looking Glass (-$142,984)

• Pinecroft (-$115,363)

• Vintage Crush (-$106,391)

Nielsen

 

Covid-19 YMCO Multi State

June 9 2020.

Impact on Category Dollar Growth and YMCO Share 6.08.20

 

Beverage Alcohol Growth Rates

June 9 2020.

Week Ending March 21 Was the Big Stock-Up Period For Alcohol Off Premise, With Retrenchment the Week Following; More Stability Week To Week Since Then (All Higher Than Year Ago).

Nielsen

 

Recession Series: Brand Performance CPG

June 9 2020.

During the Great Recession of 2008-2009, only half of major CPG brands grew in both dollar and volume sales in the measured channel.

IRi

 

Recession Series - Private Label

June 9 2020.

Since the last Recession, select retailers have invested heavily in Private Label programs, many tiered offerings, product benefits and features, not just price.

IRi

 

Beer, Wine, Spirits Tracker Weekly - Covid-19

June 2 2020.

Nielsen Weekly Tracker Week 5.23.20

Nielsen

 

Covid-19 Nielsen Impact on Wine and Spirits US

June 2 2020.

Wine & Spirits: Total US 05.23.20

Nielsen

 

Covid Wine Brands and Private Label

June 2 2020.

Overall most EXCLUSIVE PRIVATE LABEL brands declining week over week declined more than prior weeks. A few larger brands suffered larger declines than usual.

•Art of The Cooper (-$239,748)

•Oak Leaf Vineyards (-$205,311)

•Bella Boelle(-$29,326)

Nielsen

 

Covid-19 YMCO Multi State

June 2 2020.

Impact on Category Dollar Growth and YMCO Share 6.01.20

 

FMCG, Alcohol & BWS Growth

June 2 2020.

Week Ending March 21 was the big stock-up period for alcohol off premise, with retrenchment the week following; more stability week to week since.

 

Beer, Wine, Spirits Tracker Weekly - Covid-19

May 27 2020.

Nielsen Weekly Tracker Week 5.16.20

Nielsen

 

Covid-19 Nielsen Impact on Wine and Spirits US

May 26 2020.

Wine & Spirits: Total US 05.16.20

Nielsen

 

Covid Wine Brands and Private Label

May 26 2020.

Private Label vs National Brand Wines 5.16.20

Nielsen

 

Covid-19 YMCO Multi State

May 26 2020.

Impact on Category Dollar Growth and YMCO Share 5.17.20

 

Covid-19 Insights Impact on Bev Alc

May 26 2020.

Wine, Spirits, Sparkling, Premixed and Non AlcMixers Show Growth

 

Beer, Wine, Spirits Tracker Weekly - Covid-19

May 19 2020.

Nielsen Weekly Tracker Week 5.09.20

Nielsen

 

Covid-19 Nielsen Impact on Wine and Spirits US

May 19 2020.

Wine & Spirits: Total US 05.09.20

Nielsen

 

Covid Wine Brands and Private Label

May 19 2020.

Private Label vs National Brand Wines 5.09.20

Nielsen

 

Covid-19 YMCO Multi State

May 19 2020.

Impact on Category Dollar Growth and YMCO Share WE051020

 

Beer, Wine, Spirits Tracker Weekly - Covid-19

May 12 2020.

Nielsen Weekly Tracker Week 5.02.20

Nielsen

 

Covid-19 Nielsen Impact on Wine and Spirits US

May 12 2020.

Wine & Spirits: Total US 05.02.20

Nielsen

 

Covid Wine Brands and Private Label

May 12 2020.

Private Label vs National Brand Wines 5.02.20

Nielsen

 

Covid-19 YMCO Multi State

May 12 2020.

Impact on Category Dollar Growth and YMCO Share WE050320

 

Covid-19 Impact on Bev Alc

May 12 2020.

Large Format Stores: Replenishment Trips Continue to Drive Growth for Beer, Wine, and Spirits Categories.

IRi

 

Beer, Wine, Spirits Tracker Weekly - Covid-19

May 5 2020.

Nielsen Weekly Tracker Week 4.25.20

Nielsen

 

Covid-19 Nielsen Impact on Wine and Spirits US

May 5 2020.

Wine & Spirits: Total US 4.25.20

Nielsen

 

Covid Wine Brands and Private Label

May 5 2020.

Private Label vs National Brand Wines 4.25.20

Nielsen

 

Covid-19 YMCO Multi State

May 5 2020.

Impact on Category Dollar Growth and YMCO Share WE042620

 

Navigating the Impact on Bev Al

May 5 2020.

Wine & Spirits Focus: The deck includes insights across Off Premise, On Premise, online, as well as points from recent CGA research on what's next for On-Premise.

Nielsen

 

Total Store

Covid-19 Impact Tracker

May 5 2020.

WE042520

 

Covid-19 Nielsen Impact on Wine and Spirits

April 29 2020.

Total U.S.

Nielsen

 

Covid-19 Consumer Spend Tracker IRI BCG

April 28 2020.

Consumer Spending Tracker for Measured Channels

IRi

 

Covid-19 Impact on Category Growth

April 28 2020.

Impact on Category Growth and YMCO Share

IRi

 

Nielsen BWS Tracker Weekly - Covid-19

April 28 2020.

Despite the deep economic impacts, we continue to see Premiumization in the off premise across all three categories

Nielsen

 

Beverage Alcohol Online vs Offline

April 28 2020.

BevAl sales continue to boom online.

Nielsen

 

COVID-19 Impact on Category Growth

April 21 2020.

IRi

 

COVID-19 Wine & Spirits Total U.S.

April 21 2020.

WE 041120

Nielsen

 

Nielsen BWS Tracker Weekly - Covid-19

April 21 2020.

Beer Wine & Spirits Weekly Tracker

WE 041120

Nielsen

 

Covid-19

Impact Tracker

April 21 2020.

Total Store - Total U.S. xAOC (All Outlets Combined)

Nielsen

IZEA Coronavirus Impacts

April 14 2020.

On Alcohol & Social Media Consumption Report

 

Click here for the full report 

Packaging's Response to Covid-19

April 14 2020.

Mintel 

Quick Buzz, Long Hangover:

U.S. Alcohol

April 14 2020.

Covid-19 & the Market 

Covid-19 Impact on Category Growth

April 14 2020.

and the YMCO Share

IRi 

Covid-19 Wine & Spirits Total U.S.

April 14 2020.

Nielsen 

Covid-19 Wine Brands & Private Label

April 6 2020.

Total US xAOC plus Liquor 

Covid-19 Spirits & Wine: California

April 6 2020.

Prepared by John Leontis

IRi 

Covid-19

and the Economy

March 2020.

Then and Now: Consumer CPG Behavior During Economic Downturns

IRi 

Beer, Wine, Spirits and Tracker

Weekly. 

Total Store Impact Tracker

Index to Avg. Weekly $ Vol.

© RNDC Consumer Insights and Market Intelligence. A Division of RNDC & Young's Market Company.